Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2022 Marketing Industry Trends Projections ," examines marketing data compiled from over 1,000 global marketers regarding various trends and successful tactics included in survey data from HubSpot and others. Before we dive in, we would like to wish all a happy and safe Thanksgivi...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understanding What Creates Brand Loyalty ," discusses how an organization can achieve brand loyalty by defining, differentiating, and understanding what consumers value most. Investopedia defines brand loyalty as "the positive association consumers attach to a particular product o...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Creative Campaign Examples Using Direct Mail ," offers several multichannel marketing campaigns that many deem successful while showcasing a marketing model that results in higher effectiveness and heightened engagement levels. Reaching and engaging both customers and prospects, i...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Learn How to Create a Direct Mail Campaign ," explains step-by-step how to create an effective direct mail marketing campaign. We ran this article in December 2020. Due to the high readership numbers, we decided this content is worthy of a repeat, mainly due to breaking news that ...