Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Disruption Affects 2022 Predictions ," sheds light on the marketing paradigms that will twist and turn throughout 2022. We have reached a captious turning point, a defining moment in which the general public, from customers to employees, has reached a critical juncture indicat...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How the Media Mix Has Evolved ," uncovers the evolving state of media as it relates to audience choices of where and how they consume media in the twenty-first century. In today's world, it's not only about the spaces in which brands choose to publish their communications, but mor...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Hello, You Have Direct Mail ," sheds light on how archaic but tried and true marketing methods are upside down. It is no longer a business as usual marketing day at the office, as more marketing discussions are asking questions such as, "What happens if we continue to do things th...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Video and Direct Mail Raise the Bar ," is an update that reflects evolving consumer behavior patterns that point to a rise in social media and video platform engagement preferences set against diminishing attention spans. As a result of these engagement shifts, consumers are m...