Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Printers Evolving Into Communications Companies ," discusses the future of print organizations that are embracing media innovation while integrating digital communication aspects, thereby transforming the commercial print business model. The future print business paradigm is well-...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Personalization Is More Than a First Name ," refers to a recent NAPCO Research Study depicting the use of personalization in direct mail.  Throughout all marketing endeavors, it comes down to engagement rates, and most importantly, response rates.  In this report, you'll...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " An Update on 2021 Direct Mail Trends ," reexamines critical 2021 trends based on a recent survey conducted and shared at the Variable Data Print & Mail Summit.  These findings were analyzed by Who's Mailing What, a Summit participant, and a host of print and mail executiv...

Welcome to the Dove Direct Print and Marketing Blog.  Today's post, " How to Leverage Direct Mail Trends During Covid-19 ," uncovers the latest direct mail marketing trends for 2021 and how brands and marketing teams can leverage those trends to increase the effectiveness of their marketing campaigns. Remember that famous tagline from the good...