Variable Digital Printing Services

Variable Digital Printing aka Variable Data Printing (VDP) is a type of digital printing that supports changing all of the elements such as text, graphics, and images from one printed piece to the next using information from a database.  This technology provides graduated digital printing levels that build results and delivers a better response rate, thereby increasing your ROI.

Also known as personalized or one-to-one marketing, VDP uses high-speed systems during the printing process to collect a customer’s information from your database, develop a message specific to them, and print a custom graphic message so that each piece is unique for each customer in real-time.

VDP is a form of direct mail that can deliver highly targeted, custom messages to each recipient.

Would you like to reach and address each prospect or customer by name with specific graphics?  You can chat with a Dove Direct Sales Representative at (404) 629-0122, or Contact Us to assist you in putting data-driven communications into your marketing mix.