Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Durability and Relevance of Print Marketing ," reaffirms how print marketing continues to be relevant across various sectors, despite Covid-19 and the ongoing pandemic fatigue and the war in Ukraine.  Print Service Providers (PSPs) are still consistently able to connect w...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Brand Building Through Print Marketing ," looks at the impact print marketing can have in terms of building equity and value for your brand. As you know, the objective of marketing is to sell widgets. All communications delivered to customers and prospects depend on the response, ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How To Routinely Integrate Direct Mail ," looks at the value proposition that suggests improving tactile engagement can help raise the emotional connection and better captivate consumers. We know that technology integration via QR codes increases conversion rates for multichannel ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Is the Perfect Primer ," discusses the importance of the tactic for directing customers to digital destinations in a world where direct-to-consumer business models are replacing brick-and-mortar physical locations. The work-from-home economic footprint has grown expone...