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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Pitfalls of Consumer Generated Content,” serves as a gut check for marketers and clients alike concerning the probability of allowing consumers to damage brand equity.

Content Marketing has been the rage for a few years now, and of course, the idea of consumers creating content about a brand is now the new toy on the marketing shelf.  Doritos proved on one level that consumer generated content in the form of 30 second ad spots produced by consumers in a contest to have their winning submission run in the Super Bowl, can play an effective role as a brand messenger conceived from the people’s perspective.

However, when you look at offering consumer generated content in an online interactive format, the outcome may not be as rosy as the Doritos’ consumer generated content ad contest. In the online world, brands run the risk of relinquishing control of their messaging, and can face a PR crises with agitators and unsavory characters posting damaging and x-rated content. In short, online consumer generated content offerings are now a challenging proposition, and with the climate of the Internet growing more and more confrontational and irreverent, brands need to be cognizant of the risks posed by allowing all to participate.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Understanding Personalization Variances Helps Increase ROI,” takes a deep dive into the personalization aspects of segment marketing and uncovers better methodology to speak one to one with each customer prospect.

We’ve covered various aspects of personalization, both from a digital standpoint as well as from the traditional one, albeit within a general marketing task, including the benefits of Variable Digital Print’s personalization attributes.

That said, most marketers and advertisers agree that personalization fails in and of itself, to provide enough insight for each individual target within the segment to be marketed to.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Paying Attention to Marketing Metric Results Matter,” highlights why it is extremely important to reconcile your advertising deliverables, i.e. metrics, to ensure you received the number of impressions your ad campaign was promised.

Nielsen is famous for its’ ratings tracking software, which grew out the need for marketers and clients to demonstrate the value of buying television advertising, including the results of impressions delivered for each ad, in each program.

The ABC (Audited Bureau of Circulation) newspaper reports were created for marketers and clients to deliver readership numbers for advertising investment values.

In the years that followed, several third party advertising data analysis tracking companies sprouted up, such as Scarborough, Marshall, and others of the pre-digital era, that led to the hundreds of thousands of data analysis and tracking companies that measure advertising, social media, website traffic, click through rates, and of course, cost per click, made famous by Google.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Sales Email Templates that Increase B2B Customer Prospects,” addresses sales email best practices for B2B organizations looking to increase customers.

Emails…Gmails,..Swhemails!!! We’ve all been inundated with receiving and creating email communications across a variety of circumstances, and for the most part, are up to our ears in emails. There is without a doubt, marketing and communication surveys flooding the internet and email communication freeways depicting the value of emails as a critical marketing communications tool. While we use many tools to convey effective marketing messages, understanding best practices of how to use a particular tool in an ever changing customer universe, makes all the difference.

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