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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Marketing Strategy Targeting Based on Temperature” discusses targeting strategies for various types of prospects, based on the sales temperature of the prospect. Sales 101 teaches us from the very outset about ‘cold calling,’ in that a sales person is contacting a prospect for the first time. The cold call prospect can either be a person or organization that has yet to purchase, regardless of whether or not the prospect/organization is familiar with the brand.

Starting with the cold call identity that most sales managers and executives label prospects within their target lists, there is a natural progression that takes place as the prospective leads are nurtured. In addition, as the sales contact nurturing process continues, those cold call prospects will be led through the sales funnel and over time will be converted to labels such as ‘warm,’ being those prospects that are interested and looking for more information, and finally will be converted to ‘hot,’ being those prospects that are ready to purchase.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Strategic Marketing Trends for 2018” unwraps disruptive marketing gifts early in the holiday season in an effort to discern the direction of strategic marketing carry overs from 2017. Disruptive marketing concepts will continue to grow into 2018 shifting the focus more towards emotive storytelling, combined with a shift into redefining the brand purpose, led by the brand's aspirational mission statements.  Thus, the 2018 strategic marketing trends is now upon us.

Corporate Social Responsibility (CSR) has been around for quite a few years. In fact, one could make the argument that the rise of CSR is the realization that one of the prognostications offered in the best selling book, “China Megatrends - The 8 Pillars of a New Society,” has come to fruition. In short, we’ve entered into the Holistic Corporate Age, in that organizations will be tasked to implement the entire business model, with added focus on the environment and customer concerns for community support, versus only the inner working components of the organization.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2017 Best Digital Print Industry Marketing Tactics and Strategies” presents a review of the digital marketing channels and their effectiveness for the print industry. Actually, these tactics and strategies could be applied across a range of industries, with of course, some tweaking to narrow the focus for the industry at hand. For starters, the print industry is evolving with new print technologies, while simultaneously undergoing mergers and consolidations, not to mention the challenges being put forth by the digital revolution; namely IoT, AI, marketing automation, including the instant communication capabilities offered by the social media construct.

In our last post, for example, “Marketing Automation Pitfalls and Challenges, we covered a section most industries will find useful;, i.e., ‘The Human Factor,’ as it relates to successful outcomes when using marketing automation. That said, in an effort to align all strategic marketing considerations into to a single focus beyond the technological attributes available for marketers, it is with this human factor component that this post is delving into.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Marketing Automation Pitfalls and Challenges” takes a deep dive under the surface of automated marketing, identifying pitfalls and challenges B2C and B2B organizations face in today’s rapidly evolving technological landscape.

Marketing automation has risen to nearly ubiquitous status over the past few years. Marketing automation’s allure is based solely on the idea that being able to “set it and forget it” will generate a high volume of ROI upticks for all marketers using this technology. That said, there are plenty of mitigating circumstances that prevent a positive ROI at the end of the day, which is where the divide lies - between how much human directives are being balanced versus the automation factor.

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