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Recent blog posts


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “10 B2B Content Marketing Trends for 2018” expands upon our last post, “B2B Content Marketing Numbers for 2018” showcasing just how much of a change B2B content marketing has undergone over the past year. These 10 B2B 2018 content marketing trends are trends every B2B marketer should be cognizant of. According to the “B2B Content Marketing 2018, Benchmarks, Budgets and Trends, North America” report, 63% of B2B marketers stated they are much more successful with their content platforms than they were last year.

In addition, the report conducted by the Content Marketing Institute along with MarketingProfs, demonstrated that going forward, 80% of these marketers are going to focus on growing their audiences. The survey included 870 North American B2B marketers inclusive of various company sizes and industry sectors.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “B2B Content Marketing Numbers for 2018” uncovers current B2B content marketing numbers, depicts which marketing tools and types are rated best, and showcases where the B2B content marketing surge is headed. In the event your B2B organization has been slow to, or have failed completely to incorporate the latest B2B content marketing trends, this post is a must-read for your marketing team. Conversely, for those B2Bers who have embraced content marketing changes, these researched numbers are also well worth understanding.

In short, B2B content marketing has been evolving over the past 5 years, and has grown up, or come of age so to speak, particularly blowing apart the notion that B2B content marketing strategies are and should be invariably different from that of B2C content marketing strategies.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “B2B Engagement Marketing Strategies for 2018” brings forth proven B2C marketing strategies the B2B sector needs to adopt. And moreover, some B2B organizations that are taking the plunge of incorporating those B2C marketing strategies are experiencing a new line of growth. That said, for many years, B2B executives have consistently maintained that the notion of using B2C engagement marketing strategies was at best a misguided concept, and at worse a waste of time and money.

These age old notions that B2B marketing strategies were a completely separate beast stemmed from several mindsets, such as for one, the sales funnels of B2C versus B2B were and are a completely different beast, with the B2B sales funnel being a much slower and thus longer process to complete.  In addition, most B2B executives also believe that targeting a B2B concern meant the targeting had to speak to corporate decision makers versus the manner in which marketing strategies target regular B2C consumer types.  Not anymore!

The Emotional Marketing Directive

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Scope of Commercial Printing in 2018” examines the state of the commercial printing industry, projected growth, reliance on print revenue, the communication model, including the effects of the economic winds, the workforce and of course, technological improvements.

Far from print’s paultry 1% gain in 2017, Idealliance is forecasting commercial printing industry sales (all sources) to expand upward to anywhere between 1.5% to 3.0% in 2018. Many data reports, surveys and samples of the print industry are mostly based on the itemization of things and technologies that reside within the commercial printing industry’s auspice, however; an important economic factor is often left out of those forecasting efforts, namely, how the economy overall affects the commercial printing industry.

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