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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, ”Lifestyle Marketing Upends Sales Funnels” uncovers why marketing will shift its focus from sales funnel considerations to lifecycle marketing concepts. Top marketers and marketing pundits are currently in discussions that suggest the direction is shifting to lifecycle marketing.

Historically, the sales funnel concept has been the go-to strategy for over 90 years. Originally, the sales funnel concept, turned sales strategy, was designed for face-to-face sales presentations and pitches. For more on this, we recommend reading the 1924 edition of “Bond Salesmanship,” penned by the author, William Henry Townsend.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, ”Why B2B Needs Social Media Marketing” examines the tactics of social media marketing, buyer personas and how to incorporate a viable strategy aimed at influencing potential customers based on their demographic and psychographic data.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, ”How to Plan and Execute Direct Mail Marketing Campaigns” revisits and updates direct mail marketing best practices to ensure direct mail marketing campaigns are optimized to deliver stated goals based on performance expectations.

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, ”Consumers Expect Brand Activism - Part 2” presents some eye-popping results for brands that took steps to ingratiate their “brand stance” by targeting the hot bed issues of the day. In our last post, “Consumers Expect Brand Activism,” we extolled consumer sentiment numbers that revealed how critical it is for brands to take an active role in taking a stand on socially important issues.

Today’s post divulges real results of brands that incorporated their stances on the issues of the day including the resulting feedback that has now proven to be beneficial. Among the brands that appeared to have taken an initial hit according to various news outlets for their controversial ads, such as Gillette and Nike, well, not so fast…their bottom lines soared!

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