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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Improving Email Open Rates with Direct Mail” sheds light on how to improve email communication open rates by incorporating direct mail marketing tactics. Most marketers are steeped in their knowledge of using both email and direct mail marketing strategies, which is not exactly new.  In our last post, “Multichannel Versus Omnichannel Marketing in 2019,” we offered a glimpse into the differences between the two marketing disciplines which come into play here. Omnichannel marketing differentiates itself from the multichannel version in that the entire customer experience is the main focus and thus all touch points are created in a unified fashion, meaning that all internal and customer facing messages are no longer being created and published in a silo, but rather executed in a cohesive departmental marriage.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Multichannel Versus Omnichannel Marketing in 2019” discusses the premise of how to achieve increased ROI using multichannel marketing strategies versus omnichannel marketing synergies.  Multichannel advertising is exactly what brands have been engaged in for decades, that being to advertise on select marketing mediums and platforms that make sense for a brand’s targeted demographics, and depending on the budget, the more channels the merrier! Omnichannel marketing can consist of a single marketing campaign being distributed everywhere on just about every media channel.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Mobile Matters in 2019” examines mobile usage trends impacting marketing, the marketplace and a brand’s ability to harness employee productivity. The Pew Center for Research states that as of 2017, 95% of Americans own a cellphone of some type, with 77% of them being smartphones. In this digital era, big data continues to present various types of statistical data and the sheer volume of these statistics can be overwhelming to disseminate, analyze, log and convert to actionable strategical intelligence. However, among the clutter of trend analyses reports, the most important trend for brands and marketers to understand is how and where the public at large is receiving and responding to messaging communications.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Relevancy of Transactional Documents” takes a look at transactional document relevancy in the digital age. Transactional documents, such as invoices, statements, payments, donations, rebates and orders that are sent and received by households account for a majority of the USPS First-Class mail volume. To gain a deeper understanding of the implications transactional document mailings are competing against, particularly being posed by the affront of the digital era, one needs to look at numbers provided by the USPS reports. It is no secret that organizations have been systematically moving to online transactions year over year, and to that end the USPS is taking steps to shore up its First-Class mail offerings with several new programs to incentivize businesses to continue using transactional document mailings.

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