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Recent blog posts


Welcome to the Dove Direct Print and Marketing Blog. Today's post, "How Print Serves B2B In a Digital World," examines 2019 data provided by printers and analyses from various industry reports.  Most folks would assume that digital disruption, combined with the effects of the Great Recession, has all but decimated the print industry. That said, not only has the print industry stabilized, in some areas, it continues to be the go-to marketing resource that elevates marketing initiatives and response rates.  The print industry has become progressively healthy.

As with any media challenges, such as television, radio, print, and now digital, the mold for success is being recast to focus on what works. For example, with cable and satellite providers, the DVR has changed the game. Think about the ramifications DVR creates for traditional broadcasts.  US productivity is high, and to that end, working folks are no longer willing to sit and watch up to 20 minutes or more worth of commercials during an hour-long program.

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Marketing Evades 1st Spending Cuts," dispels the notion that initial budget cuts in times of financial trouble should come from marketing dollars. We have all seen how brands typically cut marketing budgets at the first sign of any negative news or impact regarding sales, mergers, catastrophes, or a downward economy.  Nearly every world event, and indeed, stateside event, such as the attacks on September 11, 2001, left advertising and marketing, and other industries in a state of complete disbelief and disarray.

Most brands, including the iconic brands, dive and huddle in economic fear, clutching their advertising dollars, while literally shutting and locking the spend vault.  In essence, nearly every advertising medium hears the bullhorn's disturbing message, and with little forethought will make moves to "Cancel All Advertising Immediately!"

GM, Ford, Chrysler, Toyota, Honda, Nissan, and others, all cut their ad budgets significantly during this period. Tons of mid-size businesses also cut most, if not all, ad spending. However, what invariably happened as a result of the marketing cuts is a lesson for the ages. One huge takeaway from this marketing cut debacle is that those brands whose marketing went dark lost market share during and after the economic market stabilization.

While many marketers eliminated most advertising after the 9/11 incident, Hyundai and Kia chose to buck the trend and not only continue to advertise but increased their ad budgets.  While the Big Three US automakers cut ad spending, two foreign automakers stayed their course, and the results were undeniable.  Hyundai and Kia gained market share, and the rest lost market share after the economy became stable.

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Welcome to the Dove Direct Print and Marketing Blog. Today's post," Some Columbus Day Info," serves as an update to the various interpretations of what Columbus Day means for individuals, states, and businesses.  Not all people celebrate Columbus Day, as the meaning of the Columbus Day celebration is evolving.  According to TimeandDate, "Christopher Columbus is often portrayed as the first European to sail to the Americas. Sometimes, he's referred to as the discoverer of the New World.  However, this is controversial on multiple accounts. There is evidence that the first Europeans to sail across the Atlantic were Viking explorers from Scandinavia.  Also, the land was already populated by indigenous peoples, who had 'discovered' the Americas thousands of years before."

Others have stipulated that it's unreasonable to suggest that a person can discover a land that is already populated and being used by indigenous peoples.  The other side of the discussion is that one can discover a new thing for one's self that is a thing that others are aware of or use themselves. For argument sake, history says that Columbus discovered a landmass that was inhabited by indigenous peoples but was new to him, his crew, and ultimately the population from his own native country. 

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Tried and True B2B Case Studies," identifies outstanding case studies and their results in the B2B space. Naturally, at some point, we all need to toot our horn now and then, particularly when results are eye-opening. Dove Direct has amassed over 32 years in the data, print, mail, and marketing sectors. Case studies are a prime go-to area for B2B buyers, particularly in the print business. Large, complex challenges that require creative solutions are usually not instantly available in a cookie-cutter format, which is why you want to partner with a solutions provider.

In the communication/marketing world, there are many unique challenges when it comes to disseminating database-driven information that tackles the problem and generates results. B2B communication entities must wrestle with an array of possibilities to decipher, triangulate, create, and deliver solutions that effectively satisfy the intended targets. As social media and traditional forms of media converge, the landscape is widening, and now we have omnichannel dictates that require seamless integration. The wider the scope, the taller the challenge will be.

To help you understand the value a print organization like Dove Direct can bring to an organization, we compiled some case studies for your review. The following case studies demonstrate how an integrated solutions provider can help automate processes, reduce turnaround times, and eliminate waste. Simultaneously, organizations can save money and resources, win new business, secure and manage accountability, and guarantee integrity as a result of these services.

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