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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2018 Marketing Trends You Need to Know” pushes marketing disciplines to a new level, albeit piggybacking on some current methodologies currently in use. However, 2018’s new marketing trends’ wave is making a huge splash in communication messaging.

September is embedded in Apple’s modus operandi of new technology releases and this year’s presentation of new Apple devices excites both the digital palate and tantalizes our creative imaginations of what is now possible. Apple is not alone with introducing forward thinking technologies, as other players, such as Samsung and Google are also adding their new technologies to the digital dinning extravaganza.

For the sake of brevity, we will not delve into the various electronic offerings and encourage you to visit those respective sites to glean what’s new and what’s changed. The creative implications of these new technologies are not only stunning but also present a wide variety of usages for the marketing and communications dictates.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2017 B2B Marketing Trends that Matter” addresses B2B marketing trends that have become prevalent in 2017, and will continue to grow and evolve well into 2018.

B2B marketing disciplines continue to present challenges B2B marketers are facing with regard to producing clear-cut growth pitted against marketing ROI results. We’ve complied several B2B marketing trends that can help address challenges, identify opportunities and navigate complexities in an ever changing marketplace spurred by digital.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Thanks to AR Print is Becoming More Compelling” highlights new technologies and inks being advanced in the print world. In the not too distant past, the term “interactive” was generally understood as being exclusive to the internet coupled with the ability for viewers/users to be able to interact in a digital environment. You can now apply the term interactive to a myriad of things, such as appliances, automobiles, wearables and the list goes on. 

We can now apply the term ‘interactive’ to printed collateral. With the advent of the smartphone and the resulting byproducts, such as apps and faster dual core processing power, the wonder of all things interactively connected is no longer a dream.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Color Management Via The Color Manufacturing Technique Part 2” is the last installment of this two-part series addressing the reasoning behind the need for printers to adopt a more systematic method of color management in today’s rapidly advancing technological print world. Offset and various analog print operations are now added to and substituted by digital technologies.

Part 2 of this Color Management Via The Color Manufacturing Technique series focuses on the effects of calibration, even though calibration is not directly correlated to color management, calibration does provide a necessary element for color management.

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