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Leland Hicks

Leland Hicks

Leland Hicks is the CTO of MatterMax Media, a digital marketing agency that provides business strategy, web design, social media management and training.  He can be reached at lahicks@mattermaxmedia.com

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Content Marketing Trends that Dominated 2018” highlights 2018 marketing trends that have led the way to successful outcomes for both B2B and B2C. Content marketing in all its buzzword splendor is reshaping the marketing landscape, led by the consumer behavior evolution. In the age of instant connectivity, consumers are less likely to spend time with a brand that fails to offer marketing content that's relevant and personal. In addition, technological advances continue to intrude and disrupt marketing methods and resources for delivering content. That said, you may have noticed that in the last few years, there has been a slew of new marketing companies that claim to have solved the content marketing challenges many brands are grappling with. However, while there are successes afoot, there are also cautionary tales to avoid.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2018 Printing Trends Brands Should Consider” uncovers print industry trends taking place in 2018 that any organization should consider using for their marketing and communication requirements. In the not too distant past, the rise of digital marketing was considered the culprit of print’s ultimate demise. That said, print collateral is not only still going strong, but aspects of the print industry are actually growing. In fact, according to an Idealliance survey entitled,“State of the Industry Report, 15th Edition,” commercial print sales were predicted to grow anywhere between an additional 1.5 to 3% in 2018. Keep in mind those 2018 projections are upwards of the 9.1% increase the print industry as amassed since 2011.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How the Economy Affects Marketing” speaks to how marketing initiatives, strategies and tactics are directly impacted by the state of the economy. This debate is as diverse as the variety of economic tangibles that make up the state of the economy. Nevertheless, there are numerous examples of both successes and failures of brands opting to either cut, alter or substantially reduce marketing efforts, or continue on with marketing campaigns even in light of a recession.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Breaking News - USPS Considers Limiting Marketing Mail” highlights a newly proposed change amendment the Untied States Postal Service is contemplating. In short, Mailing Standards of the United States Postal Service (USPS), Domestic Mail Manual (DMM®) could experience a change in its content standards for USPS Marketing Mail® letter-size and flat size pieces regardless of level of sortation.

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