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Leland Hicks

Leland Hicks

Leland Hicks is the CTO of MatterMax Media, a digital marketing agency that provides business strategy, web design, social media management and training.  He can be reached at lahicks@mattermaxmedia.com

Welcome to Dove Direct's Marketing Collateral Blog.  Today's Post The Internet of Things - Part 1 - "Brand Equity Update" is an update focusing on retaining brand equity in the age of heightened social media participation.  As we welcomed 2019, The Internet of Things (IoT) had dramatically altered the customer experience which points to an omnipresence level of engagement that replaces one-way customer communications.  In addition, this updated post demonstrates the differences two major airlines implemented in responding to customer incidents, that being United Airlines (2015) and Cathay Pacific Airlines (2019).

When Google launched in 1994, the journey of a robust internet began.  About 10 years later, sometime around the mid-2000s, IoT emerged to reshape global communications.  In fact, the surge in Internet-connected devices, driven mostly by computer and mobile phone sales, changed the landscape in that for the first time, a trend was established whose growth rate eclipsed that of the global population. As 2008 rolled around, accompanied by the Great Recession of 2008, notwithstanding the global economic woes, the planet had become laden with more Internet-enabled devices than the global population.  Hence, the IoT had been catapulted to the front of the communications line.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019s $53B Print Buyer Forecast” presents a $53.5 billion dollar ocean for printing organizations to dip their sales targeting toes into. That old adage “big fish in a little pond” comes to mind as it relates to creating sales strategies, in that brands can opt to either focus on snagging minnows (which in most cases represent a very small market) or looking to bag the Great White, where the market waters are ginormous.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019 USPS Rate Increase” points to increased postal rates set to take effect on January 27, 2019. These price hikes will affect USPS First-Class Mail and Shipping Services.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Direct Mail Improves Digital Conversions” speaks to the resurgent value direct mail marketing is experiencing particularly when it comes to improving digital marketing response rates. Without getting mired in trend numbers, of which there are multiple 2018 reports cementing direct mail’s influence on the online world, it is important to acknowledge that Google (a digital organization), was the number one direct mail marketer in 2017-18. 

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