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Content Marketing

Discusses forms of content B2B and B2C use i.e., social media content, e-newsletters, website articles, blogs, videos, etcetera.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019 Game Changing Sales Strategies” provides a deep dive into winning sales strategies that are proven approaches to converting and motivating targets to either purchase or disengage. Regardless of the technological advances that would appear to alter sales strategies and tactics, the remaining core of any sales strategy lies in solid psychological truths that makeup the foundation behind decision making. As in any walk of life and across all sectors, fundamentals always apply and sales fundamentals are no exception.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Essentials For Creating Effective B2B CX” speaks to the customer experience (CX), and how CX is evolving as a critical element that supports expansion and relevance for B2B brands. Typically, B2B marketers tend to insist that B2B marketing falls into a unique category based on decades of corporate ideologies that for the most part, represents avoiding what works within B2C marketing strategies.  Within the B2C marketing world, brands that are focused on delivering a superior CX can make all the difference, particularly in the retail sector where marketers continue to evolve as quickly as their targets.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Keys to Creating Customer Loyalty” reviews how customer loyalty is achieved in a non-brand loyal consumer environment. Back in the distant past, brands could rely on customer loyalty, often referred to as “brand loyalty.” In the early turn of the decade, from approximately 2000 to 2003, brand loyalty was one of the top buzzwords that marketing strategists and brands marketers were highly focused on.  In fact, it was during this period that brands were deeply engaged in their quest to not only win customers, but to convert them into brand loyalists.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Plan and Execute a Direct Mail Marketing Campaign” examines direct mail marketing best practices to ensure that your direct mail marketing campaign is optimized to deliver stated goals based on performance expectations. At the outset, there are a number of checklist items that should be addressed for any marketing campaign, such as website traffic, social media engagements, qualified lead capture, specific niche targeting, site registrations, and of course sales, which ultimately leads to increased ROI. Therefore the first step is to ascertain which goals and objectives are most important.

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