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Content Marketing

Discusses forms of content B2B and B2C use i.e., social media content, e-newsletters, website articles, blogs, videos, etcetera.


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Mobile Trends Heating Up B2B and B2C” examines recent mobile user experience data supporting the need for all marketers and brands to refocus their online offerings to be mobile compliant.

We are now living in the portable communication era whereby both B2B and B2C users are accessing both retail and business information from their mobile phones at a clip that has soared past that of desktop and tablet usage. This post examines both B2B and B2C mobile trends and usage data separately. However, what can be gleaned from the combined data reports, regardless of a brand being either a B2B or B2C sector organization, is the juxtaposition that both reports deliver similar value propositions for higher mobile usage adoption.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print Marketing by the Numbers” corrals various reports that suggest print’s direct mail marketing continues to be an impactful and powerful marketing medium. As of 2016, DMA reports that customer response rates increased a whopping 43% year-over-year!

If that’s not enough, DMA’s report also stated that prospect response rates rose slightly above doubling to a staggering 190% increase! While new data continues along the winding road of capture, analyze and release, odds are good that these trends will continue to climb, particularly in the age of digital un-trustworthiness.  While we reported some aspects of DMA survey results in past posts, today's post sheds even more light on print's numbers.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “5 Ways to Improve Direct Mail Techniques for 2018” expounds upon strategies that will improve response rates above current direct mail response rate benchmarks.

Brands and marketers remain committed to using direct mail because it continues to produce the highest ROI metrics. In fact, direct mail actually improves website visits, social media engagements, and online purchasing numbers. There are many surveys and reports that bolster the effectiveness of using direct mail, and to that end, the InfoTrends study confirms the efforts of other data mining resources and results. Today’s post is focusing on how to improve those benchmark numbers using direct mail techniques for 2018.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Enjoying the Exhilarating Time of Print” underscores the technological development of the printing industry and how it's now positioned to offer solution based objectives. Typically, both small print shops and enterprise commercial printers have traditionally concentrated on fulfilling printed collateral based on print specifications.

To that end, print specifications still matter. Today however, the print industry has morphed into a marketing solutions provider based model, whereby clients are afforded the opportunity to discuss and get help solving a myriad of problems that may or may not position the printed piece as the main focal point.

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