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Direct Marketing

Direct Marketing Tips, Events and News

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Plan and Execute a Direct Mail Marketing Campaign” examines direct mail marketing best practices to ensure that your direct mail marketing campaign is optimized to deliver stated goals based on performance expectations. At the outset, there are a number of checklist items that should be addressed for any marketing campaign, such as website traffic, social media engagements, qualified lead capture, specific niche targeting, site registrations, and of course sales, which ultimately leads to increased ROI. Therefore the first step is to ascertain which goals and objectives are most important.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Using Print to Increase Online Video Views” takes an in-depth look at the ongoing Video versus Print marketing debate, and whether or not print is an effective marketing tool that not only helps direct prospects to online destinations, but moreover plays a significant role in aiding video marketing. There are arguments on both sides of the fence, with video advocates suggesting that video marketing content usurps the need for print marketing, and print advocates making the case that print direct mail marketing delivers more eyeballs to online destinations.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Best Design Practices for Postcard Marketing” uncovers the leading design strategies for creating postcards that will generate maximum engagement. Direct mail is undergoing a resurgence as of late and with iconic brands investing more dollars into direct mail marketing, of the many types of print collateral available for direct mail, postcards stand out. For one, postcards are one of the most affordable print products available to the marketing community, which makes the postcard design strategies all the more important.

Most postcards tend to resemble some sort of advertisement. That said, it is unclear how many of those advertisement style postcards actually work. In an effort to maximize the postcard’s effectiveness and increase response rates, the design of the postcard is where the rubber meets the road.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Top Digital Companies Use Direct Mail” expounds upon the resurgence of direct mail marketing. We’ve covered various aspects of direct mail marketing in recent posts, however, this post uncovers why top flight digital companies are opting to extensively utilize direct mail marketing.

One might think that in the age of ‘all things digital’ that digitally-based organizations such as cable providers, online entities, digital communications networks, cell phone providers and others would be investing their marketing resources in digital marketing initiatives. Guess again!

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