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Direct Marketing

Direct Marketing Tips, Events and News


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Top Digital Companies Use Direct Mail” expounds upon the resurgence of direct mail marketing. We’ve covered various aspects of direct mail marketing in recent posts, however, this post uncovers why top flight digital companies are opting to extensively utilize direct mail marketing.

One might think that in the age of ‘all things digital’ that digitally-based organizations such as cable providers, online entities, digital communications networks, cell phone providers and others would be investing their marketing resources in digital marketing initiatives. Guess again!

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Increase Direct Mail Response Rates” uncovers best practices that ensure brands direct mail campaigns cultivate and maintain optimal response rates. It’s no secret that direct mail is undergoing a significant growth momentum and is now considered a must-have in terms of offering a complete, end-to-end marketing strategy. While we have learned quite a bit about direct mail’s resurgence over the past couple of years, the debate concerning how to produce the best response rates using direct mail varies from marketing instance to ROI instance.

While there are numerous surveys and reports that dive much deeper into the supporting evidence confirming the validity of direct mail’s resurgence, we contend that most marketers can agree that direct mail marketing has once again become an extremely valuable marketing tool.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print Marketing by the Numbers” corrals various reports that suggest print’s direct mail marketing continues to be an impactful and powerful marketing medium. As of 2016, DMA reports that customer response rates increased a whopping 43% year-over-year!

If that’s not enough, DMA’s report also stated that prospect response rates rose slightly above doubling to a staggering 190% increase! While new data continues along the winding road of capture, analyze and release, odds are good that these trends will continue to climb, particularly in the age of digital un-trustworthiness.  While we reported some aspects of DMA survey results in past posts, today's post sheds even more light on print's numbers.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Increase Direct Mail Marketing Effectiveness with Storytelling” examines direct mail’s current effectiveness and its path towards adopting new design parameters, digital interactivity, customization and ultimately better market segmentation initiatives. Digital printing is the backbone behind successful direct mail campaigns, and that aspect is only going to grow as new technologies are introduced. Over the past decade, the footprint associated with digital print techniques has widened greatly to include what is commonly referred to as VDP, aka variable digital printing.

For direct mail marketing, this is where the magic happens, in that variable digital print collateral can be output with detailed specifics of personalization data and market segmentation. As a result, direct mail is forecasted to continue as a mainstay among all available marketing tools, digital or otherwise, for the unforeseeable future. It is important to remember that all the marketing mediums are evolving at breakneck speed as well, including Television, Radio, Outdoor, Video Marketing, Websites, Email Marketing, the Internet, and of course digital printing technology.

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