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Direct Marketing

Direct Marketing Tips, Events and News

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Direct Mail Improves Email Response Rates” revisits how email communication response rates improve by incorporating direct mail marketing tactics. Most marketers are steep in their knowledge and practice of each marketing strategy. However, the marketplace tends to diverge when viewed through the multichannel versus omnichannel prism. Omnichannel marketing differentiates itself from multichannel in that the entire customer experience is the main focus with all touch points created and distributed in a unified fashion. In short, all internal and especially those external or customer-facing messages are no longer created and published in a silo; instead, they are executed in a cohesive union.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Direct Mail Improves Digital Conversions” speaks to the resurgent value direct mail marketing is experiencing particularly when it comes to improving digital marketing response rates. Without getting mired in trend numbers, of which there are multiple 2018 reports cementing direct mail’s influence on the online world, it is important to acknowledge that Google (a digital organization), was the number one direct mail marketer in 2017-18. 

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Improving Email Open Rates with Direct Mail” sheds light on how to improve email communication open rates by incorporating direct mail marketing tactics. Most marketers are steeped in their knowledge of using both email and direct mail marketing strategies, which is not exactly new.  In our last post, “Multichannel Versus Omnichannel Marketing in 2019,” we offered a glimpse into the differences between the two marketing disciplines which come into play here. Omnichannel marketing differentiates itself from the multichannel version in that the entire customer experience is the main focus and thus all touch points are created in a unified fashion, meaning that all internal and customer facing messages are no longer being created and published in a silo, but rather executed in a cohesive departmental marriage.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Plan and Execute a Direct Mail Marketing Campaign” examines direct mail marketing best practices to ensure that your direct mail marketing campaign is optimized to deliver stated goals based on performance expectations. At the outset, there are a number of checklist items that should be addressed for any marketing campaign, such as website traffic, social media engagements, qualified lead capture, specific niche targeting, site registrations, and of course sales, which ultimately leads to increased ROI. Therefore the first step is to ascertain which goals and objectives are most important.

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