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Direct Marketing

Direct Marketing Tips, Events and News


Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Your 2019 Holiday Catalog Due Date" serves as a reminder for retailers who are preparing their push for the upcoming holiday season. In this post, we focus on the overall state of holiday retail spending trends, as well as the importance of mailing catalogs to customers and prospects earlier rather than later.  According to the National Retail Federation, the good news is that holiday shopping sales numbers grew 14 times in the past 15 years. You can probably guess which year sales failed to improve, and if you are speculating that the year was 2008, you are correct.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Effectively Plan a Direct Mail Campaign”  updates information from a recent post, “How to Plan a Direct Mail Campaign.” Most marketing experts would agree that omnichannel and multichannel marketing campaign strategies are the most effective strategies that deliver increased brand awareness, better prosumer engagement, and ultimately, a higher ROI. “Direct Mail” is now considered an integral part of omnichannel or multichannel marketing strategies. Furthermore, marketing mail is the term the USPS® is currently using to promote and replace the formerly known standard bulk mail marketing nomenclature.

In our recent post outlining directives for planning and executing a successful direct mail campaign, we covered topics such as market knowledge, the buyer's journey, cost comparison analysis, digital opt-ins, targeting the correct audience, predictive analysis, and other direct mail related matters.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Direct Mail Improves Email Response Rates” revisits how email communication response rates improve by incorporating direct mail marketing tactics. Most marketers are steep in their knowledge and practice of each marketing strategy. However, the marketplace tends to diverge when viewed through the multichannel versus omnichannel prism. Omnichannel marketing differentiates itself from multichannel in that the entire customer experience is the main focus with all touch points created and distributed in a unified fashion. In short, all internal and especially those external or customer-facing messages are no longer created and published in a silo; instead, they are executed in a cohesive union.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Direct Mail Improves Digital Conversions” speaks to the resurgent value direct mail marketing is experiencing particularly when it comes to improving digital marketing response rates. Without getting mired in trend numbers, of which there are multiple 2018 reports cementing direct mail’s influence on the online world, it is important to acknowledge that Google (a digital organization), was the number one direct mail marketer in 2017-18. 

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