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Data Management

Data Management


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Data Driven Marketing Trumps Digital” unearths marketing forecasts for 2019.  Without question, there’s a bevy of 2019 marketing forecasts, and while all marketing things digital tend to take center stage, the new boss in town is data driven marketing.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Understanding the Voice of the Customer” highlights customer experience variables, and the value of data-driven customer analytics, which plays a significant role in “understanding the voice of the customer.”  SixSigma Institute states that the voice of the customer aka VoC, is “the customer’s voice, expectations, preferences, comments, of a product or service in the discussion.  It is the statement made by the customer on a particular product or service.”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, ”Why Data Is Critical In Building Trust" examines why data collection and analytics are a critical component in building trust, both internally and externally for clients and prospects. Big data burst onto the scene in recent years and with the advent of new technologies designed to provide better and more accurate data collection, most marketing initiatives are at least looking at data analytics.

The “flying-by-the-seat-of-the-pants” era is over, as data collection and the subsequent analyses of collected data greatly improves the outcomes of a host of marketing challenges. As 2019 gets underway, marketers are now being faced with performance execution, while a good many are slowly coming to the realization that having trustworthy data available can make all the difference.

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