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Addressing the opportunities and challenges of print and marketing collateral.

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Marketing Collateral Discussions


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Marketing & Branding Has Evolved In 2018” revisits the evolution of marketing and branding techniques, including the omnipresent factor, which suggests marketing and branding efforts need to expand beyond advertising on a single medium, and instead should progress to multiple medium initiatives. ”While some brands have opted to continue with traditional marketing techniques, recent data reports point to the brands that chose to upgrade to newer branding and marketing ideologies are fairing much better than those brands that choose to remain pat.

Overall, the statement, “you cannot expect different results if you continue to do the same thing,” now holds more weight in the branding and marketing world than ever before. In fact, that statement is mirrored to great effect throughout many of the MBA educational offerings that state, “if it ain’t broke, break it now and fix it before your competition does.”

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2018 Print and Marketing Trends -1st and 2nd Q” showcases our most read posts for the first half of 2018. Our last post, “Marketing Home runs from 1st Half 2018” compiles examples of some of the most significant marketing trends of the year thus far. Today’s post showcases our most read topics through June 2018.

Print and marketing trends cover a wide range of topics, from variable digital printing, to conversion rates, to automated marketing tools, to direct mail, to social media marketing, to how to combine print and digital, to print’s resurgence as a go-to marketing tool and more. Enjoy a snapshot of our most read posts year to date.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Marketing Home Runs from 1st Half - 2018” highlights some of the top marketing trends that have come to light in the first half of 2018. We are now officially operating in the last half of 2018 and businesses should be taking advantage of both current trends, as well as, trends that are developing and expected to impact 2019.

Marketing trends in and of themselves are a far cry from establishing company strategies, but nonetheless serve as a window of what’s actually driving revenue and how to take advantage of consumer interests based on the latest trends. To that end, the more actionable information available for organizations to make informed strategic marketing decisions, the higher the probability for successful outcomes.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Roadblocks Confronting B2B Marketing Growth” uncovers several challenges that the B2B marketing community and their respective brands are facing. To be clear, and by definition, acceptable growth as defined by the majority of U.S. MBA programs and business schools is typically agreed upon as 4 percent. Any growth above 4% is considered excellent, and of course, growth rates that fall below the 4% average are considered subpar.

In addition to the growth bar, both B2B and B2C organizations are confronted with competitor challenges, as well as, the requirement of adopting and integrating technological advances,  necessary for both brand sectors to remain viable.  One needs to look no further than the demise of Toys-R-Us, that shook the ever diminishing brick and mortar retail block.

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