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Marketing

Marketing Collateral Discussions

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Marketing in a Damaged Attention Economy” identifies a part of the economy, according to Ashlyn Gentry, managing director of Human Ventures Co., that is broken.  Ms. Gentry points out that people’s mental health, society and democracy are all at risk. As a marketer, you know that grabbing attention is a fundamental step in marketing.  How a brand executes attention grabbing parameters within ones marketing strategies points to ethical considerations.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Creating Competitive Digital Marketing Advantages in 2019” examines how businesses can create competitive advantages by embracing evolving digital marketing trends on the rise in 2019. Granted, the vast majority of digital marketing trends reported on over the past few years points to several marketing mediums that have become the buzzwords of today. Moreover, those trends are well documented and also form the basis of the next set of digital marketing trends coming to the fore.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, ”Lifestyle Marketing Upends Sales Funnels” uncovers why marketing will shift its focus from sales funnel considerations to lifecycle marketing concepts. Top marketers and marketing pundits are currently in discussions that suggest the direction is shifting to lifecycle marketing.

Historically, the sales funnel concept has been the go-to strategy for over 90 years. Originally, the sales funnel concept, turned sales strategy, was designed for face-to-face sales presentations and pitches. For more on this, we recommend reading the 1924 edition of “Bond Salesmanship,” penned by the author, William Henry Townsend.

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, ”Consumers Expect Brand Activism - Part 2” presents some eye-popping results for brands that took steps to ingratiate their “brand stance” by targeting the hot bed issues of the day. In our last post, “Consumers Expect Brand Activism,” we extolled consumer sentiment numbers that revealed how critical it is for brands to take an active role in taking a stand on socially important issues.

Today’s post divulges real results of brands that incorporated their stances on the issues of the day including the resulting feedback that has now proven to be beneficial. Among the brands that appeared to have taken an initial hit according to various news outlets for their controversial ads, such as Gillette and Nike, well, not so fast…their bottom lines soared!

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