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Marketing Collateral Discussions


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Smarketing and the Engagement Economy” speaks to the evolution of sales and marketing becoming merged into a single entity, (dubbed Smarketing by HubSpot) including how the economy has morphed into an economy based largely on engagement principles. In an effort to shed light on the direction of this post, we offer the following analogy taking place in today’s world, which is… we are now entertaining the notion that shedding the old mindset of organizations operating in silos, (which should be dismantled in favor of connectivity), is for the most part, obsolete.

That brings us to the connectivity social media’s evolution has brought about, which in turn has led to sales, marketing and the economy being redefined. The game has changed, and so has sales, marketing and the economy.

Hits: 50


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Super Bowl LII Marketing Inspiration” takes a look at some of the Super Bowl Ads set to air during the NFL’s LII Super Bowl contest, this Sunday, February 4th. Typically, Super Bowl creative is credited for laying down the gauntlet for the year’s ad direction by the majority of agencies, brands and marketers. In short, these Super Bowl ads spike the creative ad-ball in the end zone for setting the stage and tone of creative advertising collateral’s scope and function for the year ahead.

Advertising collateral and their subsequent campaigns for the year take the creative lead from the most popular 2018 Super Bowl ads, which is basically nothing new. That said, regardless of the industry, including B2B or B2C targeting, trending outlooks tend to shape the focus of the marketing and advertising offerings that will be created.

Hits: 69


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Top Marketing Trends Forecasted to Command 2018” highlights the top marketing trends purported to command advertising and marketing initiatives in 2018. Now that we’re in the swing of getting into 2018, and before those final marketing strategies have been decided upon, we contend it’s a great idea to take a look at what’s in store for online marketing advances for 2018.

For starters, the online world is rapidly accelerating technologies such as AI and machine learning. These technologies form the basis behind live data acquisition and real time response to that data, which in turn provides a greater opportunity for information sharing, eCommerce, customer engagement, including two-way real time conversations between the brand and the consumer.

Hits: 136


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Evolution of Marketing - From Fundamentals to Digital and Back” takes a look at how technology’s growth has changed the directive and strategy of the marketing world, including the ramifications for brands and consumers. Marketing’s history details quite a different approach to marketing than we are experiencing today.

In the days of yore, professional marketers actually trained for marketing expertise, and spent time and money on marketing education. In addition, many professional marketers cut their teeth in marketing jobs and assignments from both brands and advertising agencies, as far back as the days of “Mad Men.” Today, those professionally trained marketers are now having to compete against the “Johnny Come Lately” set of marketers who primarily rely on technology tools to perform what many of them believe to be top notch marketing and advertising strategies.

Hits: 171