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Addressing the opportunities and challenges of print and marketing collateral.

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Marketing Collateral Discussions


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Determining Print Marketing Value in 2019 and Beyond” continues to be a conversation among brands and marketers as the digital onslaught proceeds unabated as the future unfolds. Of course there is constant clamoring hammering a plethora of reasons why print marketing’s future is dying. Further, it’s also common knowledge that the majority of news outlets have moved to online channels. Notwithstanding any of the above, media agencies have also updated their business models to acquiesce to consumer digital demands. However, it is not without notice that news outlets and print marketing have parted ways to an extent, and that most notably direct mail marketing is actually experiencing a resurgence of sorts in recent years.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Achieving Increased Conversions With Direct Mail Marketing” may appear on the surface to be a secondary marketing vehicle when compared to digital marketing channels, however, you would be mistaken if that is your view. Unfortunately, for many advertisers, direct mail marketing is an afterthought and consequently remains one of the best kept secrets for increasing conversion rates. In fact, it’s quite easy to forget about the impact that direct mail marketing is achieving with all the marketing buzzwords brought about by the digital age. Regardless of the viewpoint, buzzwords and terms such as response rates, engagement metrics, conversion rates, content marketing, relevancy and others dominate the marketing landscape, often at the peril of direct mail marketing, regardless of its capabilities. 

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Data Management Drives 2019 Marketing” is an under statement of sorts when it comes to differentiating between successful marketing outcomes and those marketing efforts that fall short of delivering on  stated goals. Creating marketing strategies absent of having valuable consumer insights is a recipe for disaster in today’s digitally driven environment. Optimized data management ensures that marketing strategies are able to leverage large amounts of data to create relevant, personalized messaging that can engage consumers at their comfort levels.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019 Digital Marketing Trends Set to Disrupt” discusses how 2019 technological advances are affecting the marketing world, disrupting and altering human behavior, and creating divergent paths for branding and communication techniques. We are already awash in 2018’s digitized effects, and to some degree automated tools that have changed the marketing landscape, and to that end the degree by which human interactions are evolving. In a sense, humanity has always been a forward looking species for the most part, and connecting the dots to the future is now in full swing, with rapid acceleration beyond anything ever experienced in human history.

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