Our Blog

Addressing the opportunities and challenges of print and marketing collateral.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that has been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login




Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019 USPS Rate Increase” points to increased postal rates set to take effect on January 27, 2019. These price hikes will affect USPS First-Class Mail and Shipping Services.

Hits: 105


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Breaking News - USPS Considers Limiting Marketing Mail” highlights a newly proposed change amendment the Untied States Postal Service is contemplating. In short, Mailing Standards of the United States Postal Service (USPS), Domestic Mail Manual (DMM®) could experience a change in its content standards for USPS Marketing Mail® letter-size and flat size pieces regardless of level of sortation.

Hits: 301


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “5 Ways to Improve Direct Mail Techniques for 2018” expounds upon strategies that will improve response rates above current direct mail response rate benchmarks.

Brands and marketers remain committed to using direct mail because it continues to produce the highest ROI metrics. In fact, direct mail actually improves website visits, social media engagements, and online purchasing numbers. There are many surveys and reports that bolster the effectiveness of using direct mail, and to that end, the InfoTrends study confirms the efforts of other data mining resources and results. Today’s post is focusing on how to improve those benchmark numbers using direct mail techniques for 2018.

Hits: 782

US postal service trucks

When the USPS implemented new postage pricing in 2Q2015, the price of a stamp did not increase, although most other forms of mail did!  Here’s the rundown on the new mail increases and what it means for your bottom line.

In general, all other forms of mail increased by nearly 2% as follows: 

  • Postcards increased by $0.01
  • International First Class letters and Registered Mail letters climbed by $0.05, and
  • Comparable increases were also seen across several classes of certified mail also increased
Tagged in: mail postage usps
Hits: 1768