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dove-direct-blog-5-Ways-to-Improve-Direct-Mail-Techniques-for-2018.jpg

Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “5 Ways to Improve Direct Mail Techniques for 2018” expounds upon strategies that will improve response rates above current direct mail response rate benchmarks.

Brands and marketers remain committed to using direct mail because it continues to produce the highest ROI metrics. In fact, direct mail actually improves website visits, social media engagements, and online purchasing numbers. There are many surveys and reports that bolster the effectiveness of using direct mail, and to that end, the InfoTrends study confirms the efforts of other data mining resources and results. Today’s post is focusing on how to improve those benchmark numbers using direct mail techniques for 2018.

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US postal service trucks

When the USPS implemented new postage pricing in 2Q2015, the price of a stamp did not increase, although most other forms of mail did!  Here’s the rundown on the new mail increases and what it means for your bottom line.

In general, all other forms of mail increased by nearly 2% as follows: 

  • Postcards increased by $0.01
  • International First Class letters and Registered Mail letters climbed by $0.05, and
  • Comparable increases were also seen across several classes of certified mail also increased
Tagged in: mail postage usps
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