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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Benefits of Intelligent Mail™ Barcodes,” serves as a reminder for marketers, both small and large, that corporate, enterprise-level mailing initiatives can reduce costs with Intelligent Mail™ Barcoding (aka IMB™). IMB™ also benefits the USPS® by lowering labor costs, while simultaneously streamlining several processes the USPS® uses to deliver marketing collateral and packages.

Before IMB™, the USPS® PostNet™ barcode captured the zip code, zip+4 code, and the delivery code.  The new IMB™ standard provides a host of unique benefits that are worth the review.  IMb™ helps the USPS®, as well as, marketers, sales, customer service, collections, finance, risk management, and government track and trace mail pieces.

Hits: 170


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Plan a Direct Mail Campaign”  expounds on our recent post, “How to Plan and Execute a Direct Mail Campaign.” Omnichannel and multichannel marketing campaigns are the most effective strategies that deliver increased brand awareness, better prosumer engagement, and ultimately a higher ROI. “Direct Mail” is now considered an integral part of omnichannel or multichannel marketing strategies. Further, marketing mail is the term the USPS® uses to promote and replace the formerly known standard bulk mail marketing nomenclature.

Hits: 5993


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, ”Adding Direct Mail to the Marketing Mix” provides a best practices approach for integrating direct mail into any marketing campaign. Data mining organizations have produced a plethora of reports pointing to excessive clutter in the digital space, so much so, that it is becoming more difficult for advertisers to gain traction and engagement.

Hits: 3178


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, ”How to Plan and Execute Direct Mail Marketing Campaigns” revisits and updates direct mail marketing best practices to ensure direct mail marketing campaigns are optimized to deliver stated goals based on performance expectations.

Hits: 4266