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Marketing Tips for Print and Mail


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2018 Marketing Trends You Need to Know” pushes marketing disciplines to a new level, albeit piggybacking on some current methodologies currently in use. However, 2018’s new marketing trends’ wave is making a huge splash in communication messaging.

September is embedded in Apple’s modus operandi of new technology releases and this year’s presentation of new Apple devices excites both the digital palate and tantalizes our creative imaginations of what is now possible. Apple is not alone with introducing forward thinking technologies, as other players, such as Samsung and Google are also adding their new technologies to the digital dinning extravaganza.

For the sake of brevity, we will not delve into the various electronic offerings and encourage you to visit those respective sites to glean what’s new and what’s changed. The creative implications of these new technologies are not only stunning but also present a wide variety of usages for the marketing and communications dictates.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Supercharge 2017’s Second Half With These Tips” highlights a few quick statistical tips that can help propel your brand to the next level.

In the age of Big Data and accountability, brands are tasked with not only understanding data and creating effective branding/marketing strategies from that data, but also being challenged with providing resources to consistently troll the various pools of data mining organizations.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “What is the State of Your B2B Sales Lead Follow Ups? ” presents the “Are Your Leads as Good as They Should Be?” survey report, conducted by the B2B Marketing and Telemarketing Co.

Sales and Marketing categories have experienced a merging of sorts in recent years, whereby the term, “sales and marketing” is typically being lumped into a single objective, or category. It is important to note that an organization can achieve sales without a strong marketing component, although that rarely happens these days. However; with the absence of a marketing strategy, the likelihood that a brand or organization can achieve its sales goals without a marketing component is slim to none.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Do You Really Own Your Brand Space? Or Are You a Follower?” speaks to the overarching challenges brands are faced with, from the content brands produce, to the idea of allowing other brands to forge the category, to the ultimate choice of creating a “Blue Ocean,” whereby the brand creates a whole new market.

Brand development covers a wide range of strategic analyses results driven by thought leadership, coupled with the category, including the resulting marketing channels required to reach the various niche prospects, and the resulting engagement in social media and traditional marketing outlets, all courtesy of technological breakthroughs.

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