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Marketing Tips for Print and Mail


Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Tracking B2B Sales Metrics That Matter," dives into the metrics and methods B2B organizations should track for success. All businesses should track various KPIs, and depending on the industry sector, there could be variables that are unique to each business ROI.  In the case of monitoring B2B sales metrics, the selling process is more involved than B2C selling and requires a longer sales cycle, and typically, higher price points, which raises the stakes.  

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019 Changes In The Media Landscape,” reviews how media is evolving and what the ramifications of these changes mean. In this flurried, nano-second march towards commanding the digital hierarchy, iconic brands, marketing gurus and start-up organizations, continue to grapple with a degree of uncertainty.  Organizations are striving to ascend the proverbial digital ridge of enlightenment, albeit with the intent of rendering their competitors irrelevant, while battling it out on the media landscape which is undergoing a seismic shift, if not an outright quake.

One thing is for sure, based on last year’s media changes, 2019 will offer us a winding road of twists and turns throughout the media world.  Brands and marketers opt to acquire clipboards and cameras to create branded storylines, while the titans of industry gobble up smaller companies to gain dominance, while employees are sent out to pasture.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Reviewing The Buyer’s Perspective” examines the methodology, needs, and key indicators corporate buyer’s seek from potential vendors.  Most marketers and salespeople understand how to promote and sell their products and services.  However, in the B2B corporate world, corporate buyers are under the gun to make insightful buying decisions which ensure that the organization’s investments are sound and produce positive outcomes.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Deep Is Your Personalization?” uncovers an in-depth analysis of personal attributes that provide insight for better customer experiences.   After all, the personalization dictate that brands and marketers are struggling with requires that we not only know our customers but that we understand how to use today’s tools like AI (Artificial Intelligence), machine learning, real-time data capture, data analysis, marketing automation and a host of others, to deliver a truly relevant personal experience. 

To put a laser point on the object lesson of personalization, and to the chagrin of many marketers, personalization fails to be the end all for a marketing campaign.  No doubt that statement may invoke a debate about the aspects of personalization and the apparent successes marketers attribute to personalization usage.

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