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Tools

Marketing Tools for Print, Mail and Online

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Improving Sales and Marketing Conversion Rates via Node and AI” uncovers how a new company, "Node" is using Artificial Intelligence offering the promise of much higher sales conversion rates versus the automated sales and marketing software currently being offered in the marketplace.

Most agencies and top brands are familiar with automated sales and marketing software, including the idea that sales and marketing are merging into what is commonly dubbed, ‘account based marketing,’ aka ABM.

By Wikipedia’s definition, account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospects or customer accounts as markets of one.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Sales Email Templates that Increase B2B Customer Prospects,” addresses sales email best practices for B2B organizations looking to increase customers.

Emails…Gmails,..Swhemails!!! We’ve all been inundated with receiving and creating email communications across a variety of circumstances, and for the most part, are up to our ears in emails. There is without a doubt, marketing and communication surveys flooding the internet and email communication freeways depicting the value of emails as a critical marketing communications tool. While we use many tools to convey effective marketing messages, understanding best practices of how to use a particular tool in an ever changing customer universe, makes all the difference.

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There are times when you want to provide your customers with information that really stands out.  These could include classic tools like a business card, a brochure or a postcard.  You may even want to create a special printed piece such as a booklet to communicate important information. That’s why we have created specific downloads for your convenience.  You can save time and money with our existing templates and dies.

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Dove Direct Weekly Highlights - How a Match is Sparking Conversations!

Wildfire Business Card - Dove Direct Blog

Tried and true marketing elements such as business cards, transactional documents, and even direct mailers continue to hold a lot of power when it comes to sparking a conversation with your customers.  In this week’s highlights, we look at the business card.  Sources indicate that these rectangle shaped tools are not going away anytime soon.

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