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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Scope of Commercial Printing in 2018” examines the state of the commercial printing industry, projected growth, reliance on print revenue, the communication model, including the effects of the economic winds, the workforce and of course, technological improvements.

Far from print’s paultry 1% gain in 2017, Idealliance is forecasting commercial printing industry sales (all sources) to expand upward to anywhere between 1.5% to 3.0% in 2018. Many data reports, surveys and samples of the print industry are mostly based on the itemization of things and technologies that reside within the commercial printing industry’s auspice, however; an important economic factor is often left out of those forecasting efforts, namely, how the economy overall affects the commercial printing industry.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Can Print Survive the Future?” re-examines the intrinsic value of printed collateral. Access to printed materials offers the highest value of trust, which unlike its digital counterparts, cannot be deleted, blocked, or hacked. This post examines the value and future of print across a wide range of instances where print rises above the rest.

As the so-called masters of digital communications, along with the wizards of IoT (internet of things), are performing carnival-like barking sales pitches, aimed at promoting all things digital, changes are in the air. Societal evolution is dictating that there is a tangential element that is moving in parallel, but away from the ‘all things digital’ mantra. It is the element of trust. In fact, the idea of trust, and moreover who, or what should earn that esteemed value of trust became a blueprint statement the U.S monetary authority decided to stamp on every dollar bill denomination, i.e., “In God We Trust.”

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why We Still Love Print in the Marketing Mix” serves as a testament to how and why print as a marketing medium continues to be a necessary component for any marketing endeavor. In addition, since it’s Valentines Day tomorrow, we would like to extend our heart felt love to all businesses working hard to succeed in 2018 and beyond.

Speaking of love, most marketers and brands love marketing when the conversion numbers raise ROI, and conversely tend to point fingers at marketing initiatives that fail to deliver on the promise of reaching an ROI goal. That’s human nature in that we tend to fall in love with things that work, and assume a negative attitude towards a thing that fails to meet our expectations… and marketing outcomes are no different. Love it when it works, and dismisses the value of marketing when it misses the mark.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Using Foil Peaks Emotional Responses” is an addendum of sorts from the recent post, “Unified Marketing Designs Build Brands - From Print to Digital,” whereby foils and metallics are mentioned, such as from the statement; “The printed versions of metallics and foils will generate that “wow” factor that digital basically lacks, however, when a prospect or customer views the digital version, after having received the printed version, that emotive response initially generated from the printed version will trigger a memory response based on the original moment of emotional acceptance driven by the printed piece.”

That said, today’s post describes the foil stamping process and what to expect within that process. Keep in mind that each commercial printer may have variables including price offerings, and these subsequent foil stamping declarations may vary based on market ranges and are far from absolute. We contend print buyers and designers should contact their commercial printers directly to ascertain all of the prerequisites and considerations for a foil or metallic stamping project.  And it's also important to keep in mind that absent of foil stamping is creative that employs vivid colors against embossed or debossed printing techniques.

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