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Addressing the opportunities and challenges of print and marketing collateral.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Boost Your Customer Experience with Print,” encapsulates the relationship between digital and print marketing.  Most brands and marketers have taken the plunge in recent years to add print marketing to the mix primarily to enhance and grow their digital engagements and response rates.  To that end, the numbers are relatively consistent in that print does elevate the effectiveness of a digital marketing campaign.

We have always been of the mindset that unified marketing builds brands.  However, when we dig deeper into the marriage between print and digital, merely having a direct mail piece to accompany a digital marketing effort may not be enough to push the purchase needle.  The art of repurposing content in a marketing campaign is an excellent place to start.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Direct Mail Exceeds All Digital Channels,” unveils new data compiled by the Direct Marketing Association (DMA) that paints a stark contrast regarding the effectiveness of print versus digital. For starters, the DMA report states that direct mail response rates eclipse all digital channels! That statement may be hard to swallow; however, with the overcrowding of digital ad campaigns, the response rate challenges of digital are being eviscerated by the massive number of ads consumers and prospects are experiencing.

The DMA report, first published this report in 2018, goes on to declare that direct mail outperforms all digital channels by a whopping 600%!  That is a show-stopping statistic that all brands and marketers should take to heart!  As a result, precious marketing dollars are under the gun for ROI performance, and according to this report, digital needs all the help it can get from the marketing mix.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why the World Needs Print,” re-examines why marketing strategies need print to better engage online and offline consumer participation.  Print opens the opportunity for more touch points for true multi/omnichannel delivery.  Online marketing in all its various forms, including social media, personalized landing pages, blogs, videos, email campaigns, and other tactics, fare much better when an accompanying direct mail marketing campaign is part of the strategic advertising mix.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Best Practices for Print and Digital Integration,” highlights the best tactics to couple print and digital marketing. 

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