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Addressing the opportunities and challenges of print and marketing collateral.

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Now Is the Time To Add Print," offers a collection of data points surveyed by various organizations that tell a compelling story regarding the value of print's direct mail marketing. We are all aware of the rise in digital marketing, and to most marketers, digital now ranks on par, and in some cases, is thought to be a better performer than television advertising.  This is particularly true since digital marketing revenue eclipsed television in 2018.

That said, let's be clear on revenue spent versus sales ROI. Although a marketing medium is flush with advertising dollars invested by marketers and brands at large, does not necessarily translate into advertising efficiencies.

To that point, the idea of CPM (cost per thousand) analytics has taken a back seat and for some may be a complete afterthought. CPM is a formula based measurement that determines the cost to reach one thousand targets.  It is a part of the entire advertising investment.

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Welcome to the Dove Direct Print and Marketing Blog. 

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "5 Ways Print Drives Holiday Sales," offers several print marketing tactics that will boost brand recognition, lift visibility, and more importantly, increase ROI during the critical make-or-break holiday season. You may also want to read our previous post, "Why Retailers Should Add Print for Holiday Marketing," that recaps direct mail marketing's viability for both traditional and digital marketing with supporting data.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019 Print Marketing Trends Update,” examines several reasons why marketing strategies and the resulting initiatives should include print in the overall marketing package. For the record, print collateral is not only making a comeback but a resurgence due to new print marketing innovations, efficiencies, and sensory success rates. This surge is expected to continue for the reasons outlined here.

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