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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Make Print Projects Print Ready” clarifies the steps needed to ensure that your next print project is delivered to the printer in a “print ready" format. When print projects are delivered without consideration given to converting those projects to print ready files, a number of instances can occur that can drive up costs and turn-around-time for the project. Commercial print shops pricing schedules can vary depending the on the job requirements including costs for converting non-print ready files.  And, depending on the complexity of the artwork creative there could be more delays, so it's better to ensure that your print files are in fact print ready prior to delivering your files to the printer.  Why pay more when you don’t have to?

Remember the term ‘camera ready’? Camera ready is a term used to describe advertising artwork and photos being made ready for offset printing projects for newspapers, magazines, and any print project requiring the use of an offset printing press. Digital printing uses digital printing presses that do not require the setup of four color plates, and hence the term ‘print ready’ is now generally applied to digital artwork files that will be printed on a digital printing press.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Digital Printing Changes the Marketing Mix” revisits the advances made in the digital printing universe that provides the reasoning behind the resurgence of print. Thanks to technological advances with digital printing, the marketing world has come full circle in acknowledging the importance and use of digitally generated print collateral within marketing and advertising initiatives. As a result, digital printing has become the driving force associated with delivering better ROI, including higher engagement rates when directing prospects to online destinations.

Similar to computer and app generated online/digital creative, digital printing is also computer file driven, including database interactivity. This means that computer generated digital print raw files contain all the capacity to restore and/or edit that last print job in a manner that is consistent with digital collateral editing provisions created on computers.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Power of Catalog Marketing” examines how catalogs are not only enjoying a marketing resurgence trend, but how catalogs are responsible for increased online shopping numbers. In 2007, according to a Direct Marketing Association (DMA) study indicating that catalog mailing usage was at its peak, prior to the economic disrupter of the Great Recession, catalogs have come roaring back as a significant print medium sales and marketing tool.

Big data compiled in the DMA’s 2013 report stated that catalog mailings grew to 11.9 billion. To gain a complete picture for catalogs demise after the Great Recession, it was also noted that catalogs dropped to its lowest level in 2012 since annual data collection began in 2001. Enter the new technologies that provide multi-channel shopping and communications, including the precise targeting and measurement capacities now afforded to catalogs, and experts are now of the mindset that catalogs as a vital marketing tool will be around for the foreseeable future.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Advantages of Digital Printing” reviews digital printing offerings and the advantages of incorporating digital printing in the age of all things digital. Digital printing hardware and software continue to make inroads with better color reproduction, faster output times, including state-of-the-art automation capabilities, and finally inter-connectivity with the Internet of Things, which serves as the backbone for creating personalized digital print collateral from data base access.

We contend that in order to take advantage of digital printing’s attributes in the modern age of digital marketing, one must accept the premise that the vast amount of print marketing survey results point out that, on average, the most successful marketing campaigns include printed collateral as the leading component that uplifts online engagement.

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