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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019s $53B Print Buyer Forecast” presents a $53.5 billion dollar ocean for printing organizations to dip their sales targeting toes into. That old adage “big fish in a little pond” comes to mind as it relates to creating sales strategies, in that brands can opt to either focus on snagging minnows (which in most cases represent a very small market) or looking to bag the Great White, where the market waters are ginormous.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2018 Printing Trends Brands Should Consider” uncovers print industry trends taking place in 2018 that any organization should consider using for their marketing and communication requirements. In the not too distant past, the rise of digital marketing was considered the culprit of print’s ultimate demise. That said, print collateral is not only still going strong, but aspects of the print industry are actually growing. In fact, according to an Idealliance survey entitled,“State of the Industry Report, 15th Edition,” commercial print sales were predicted to grow anywhere between an additional 1.5 to 3% in 2018. Keep in mind those 2018 projections are upwards of the 9.1% increase the print industry as amassed since 2011.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Explaining the State of Commercial Printing in 2018,” puts forth the various parameters by which the commercial printing industry is being affected in 2018. Believe it or not, the commercial print industry is actually growing according to recent reports. For example, Idealliance is projecting that print industry sales (from all sources) will grow somewhere between 1.5% to 3.0% in 2018. For a point of reference, that same report pointed to a 1.0% growth in 2017.

Interestingly enough, the projectected 2018 growth range hinges in part on the U.S. economic strength or weakness, which is conditionally dependent on the magnitude and proficiency of stimulus packages that Washington provides.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Print Can Diversify Content Marketing in 2018 ” revisits content marketing strategies, including how to use print collateral to diversify content marketing, which at the end of the day will increase your marketing’s overall effectiveness. Branding and marketing strategies have evolved with the advent of new digital technologies, and with that in mind, there is no doubt that the new marketing buzzwords, ‘content marketing’ is the fervor gripping brands and marketers.

The marketing mix is still alive, and brands that are continuing with the strategy of dominating a social media channel for example, are most likely placing their efforts in marketing jeopardy. In the majority of cases, no single medium can drive ROI to the point of reaching the types of sales performance numbers that can be achieved when compared to spreading messages and communications across a number of mediums. And to that end, print is often left behind as an afterthought.

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