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Research

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2018 Color Trends - Introducing PANTONE Ultra Violet” uncovers the latest color trends set to dominate the visual landscape in 2018. Each year, PANTONE selects a color of the year, and for 2018, that color selection is PANTONE’s 18-3838 Ultra Violet, PANTONE®. According to Laurie Pressman, Vice President of the Pantone Color Institute, “The PANTONE Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

In fact, shades of violets and purples have accented our culture throughout history, particularly among music icons, such as David Bowie, Jimi Hendrix and Prince. In addition, all three of these recording and performance artists aspired to take us to new cultural and spiritual awareness concepts through their music artistry, all colored with shades of purple they believed would visually accentuate and compliment their visions.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How the Demise of Net Neutrality Will Affect Us All” discusses the high probability that internet access in the years to come will highly favor the multinational corporations, squeeze out content publishing and access including free speech offered by individuals, start-ups and small businesses. Similar to the new tax bill starting in 2018, the internet landscape is now also heavily tilted toward millionaires and billionaires.

Before we jump into today’s post, we would like to thank our readers for another outstanding year, and offer our best wishes as we come to the end of this holiday season, and that said, we wish all a Happy and Prosperous 2018. Now, let’s get on with this eye-opening post. It’s important to keep in mind that basic economics are also at play here, in that the more people that are equipped to purchase products and services from the major corporations, from Apple to Amazon to Walmart, etc., the more revenue top brands are able to garner. This spurs the economy. Conversely, in the event of higher taxes and limited, more expensive access to the internet combined, this is a recipe for slowing the economy, and further, not only will individuals, small businesses and start-ups that depend on the current net neutrality rules begin falling by the wayside, their collective purchasing power will also decline.

A decline in purchasing power across the demographic board will lead to the next recession, if not a depression that dwarfs the Great Recession of 2008. Some experts who have studied this situation have stated this dual pronged strategy of reducing corporate taxes down to 21%, while raising 85% of the middle class taxes, starting for some in 2018, while simultaneously handing the Internet’s future access to the whims of corporate America, is a recipe for disaster.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2017s State of B2B Marketing - Big Data - Pt2” is the second and final installment of this state of B2B marketing report for 2017. In the event you are just joining us today, you can read part 1 at Dove Direct Print & Marketing Blog - 2017s State of B2B Marketing - Big Data - Pt1.

We acknowledge that many data reports in 2017 covered the online multichannel marketing aspects, of which we posted some throughout the year. However, most of those surveys and reports were uncovering conversion and response rates as it applied to marketing in the online world.

For example, typical surveys and reports covered which social media channels were best suited for particular types of prospect targeting, or which marketing tools were/are best suited for which channel, say from videos to podcasts, to graphic messaging, to email marketing and the list goes on. This post is specifically continuing to examine B2B marketing challenges based on data and technology and the need for eliminating or at the very least refining the data chaos aspect as it applies to the convergence of sales and marketing teams in the B2B environment.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2017s State of B2B Marketing - Big Data - Pt1” uncovers data results for B2B marketing initiatives for 2017. Big Data is now the backbone supporting all accountability results across a plethora of marketing and business efforts, from ad campaigns to strategic boardroom decisions, culminating in fact based assessments of performance results.

While it is always a good thing to add gut checking coupled with instinct, albeit injected with a good deal of probity, the bottom line for ROI, or the lack thereof can only be truly ascertained by the resulting raw numbers. In an effort to gain a full comprehensive grasp of where B2B marketing is headed, one must understand where it has been, and what those trends are telling us. Therefore, we contend that this 2017s State of B2B Marketing - Big Data two part series makes for a good read over the holiday down time.

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