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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Mobile Matters in 2019” examines mobile usage trends impacting marketing, the marketplace and a brand’s ability to harness employee productivity. The Pew Center for Research states that as of 2017, 95% of Americans own a cellphone of some type, with 77% of them being smartphones. In this digital era, big data continues to present various types of statistical data and the sheer volume of these statistics can be overwhelming to disseminate, analyze, log and convert to actionable strategical intelligence. However, among the clutter of trend analyses reports, the most important trend for brands and marketers to understand is how and where the public at large is receiving and responding to messaging communications.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How AI Chatbots Improve CX and Brand Equity” sheds light on how and why AI (Artificial Intelligence) chatbots are emerging as the exponential solution for improving the CX (Customer Experience). In the age of instant communications, both prospects and customers are clamoring for faster customer service, which invariably has a direct impact on the CX. The CX plays a pivotal role in how the consumer rates the brand's overall equity.

Brand equity is comprised of a multitude of factors, including product viability, competitive advantages, customer loyalty, longstanding history among customers, product evolution, and most importantly, customer service, by which all of these brand equity attributes are tied into a single paradigm.  That is the cumulative overarching reality of the customer experience, aka CX.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2018 Color Trends - Introducing PANTONE Ultra Violet” uncovers the latest color trends set to dominate the visual landscape in 2018. Each year, PANTONE selects a color of the year, and for 2018, that color selection is PANTONE’s 18-3838 Ultra Violet, PANTONE®. According to Laurie Pressman, Vice President of the Pantone Color Institute, “The PANTONE Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

In fact, shades of violets and purples have accented our culture throughout history, particularly among music icons, such as David Bowie, Jimi Hendrix and Prince. In addition, all three of these recording and performance artists aspired to take us to new cultural and spiritual awareness concepts through their music artistry, all colored with shades of purple they believed would visually accentuate and compliment their visions.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How the Demise of Net Neutrality Will Affect Us All” discusses the high probability that internet access in the years to come will highly favor the multinational corporations, squeeze out content publishing and access including free speech offered by individuals, start-ups and small businesses. Similar to the new tax bill starting in 2018, the internet landscape is now also heavily tilted toward millionaires and billionaires.

Before we jump into today’s post, we would like to thank our readers for another outstanding year, and offer our best wishes as we come to the end of this holiday season, and that said, we wish all a Happy and Prosperous 2018. Now, let’s get on with this eye-opening post. It’s important to keep in mind that basic economics are also at play here, in that the more people that are equipped to purchase products and services from the major corporations, from Apple to Amazon to Walmart, etc., the more revenue top brands are able to garner. This spurs the economy. Conversely, in the event of higher taxes and limited, more expensive access to the internet combined, this is a recipe for slowing the economy, and further, not only will individuals, small businesses and start-ups that depend on the current net neutrality rules begin falling by the wayside, their collective purchasing power will also decline.

A decline in purchasing power across the demographic board will lead to the next recession, if not a depression that dwarfs the Great Recession of 2008. Some experts who have studied this situation have stated this dual pronged strategy of reducing corporate taxes down to 21%, while raising 85% of the middle class taxes, starting for some in 2018, while simultaneously handing the Internet’s future access to the whims of corporate America, is a recipe for disaster.

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