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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Content Provides Real Audience Conversations” reexamines the differences between bad content and good content, and moreover, how brands can better elevate their content to increase real audience conversations. Content marketing has been around for quite a while and is now entering a more mature phase.

Merely creating and having content available is tantamount to creating an entry-level ticket in the marketing mix.  In short, and similar to technological advances, content marketing concepts have advanced with those technological gains and the overall perceived value of the content available.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Happy Easter Season to All” recognizes the supreme power in our daily lives. We want to extend to all a pleasant and joyful Easter weekend. While many may take the entire weekend to rest and give thanks, in the event that you are looking for content to read, we’ve listed a few of our most read, recently posted articles.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Digital Media and Personal Data” highlights three insights regarding advertising, subscription services, and social media across key demographics gleaned from the 12th edition of Deloitte LLP Digital Media Trends Survey.  Streaming video subscriptions are continuing to rise, and as a result, subscription-based Pay-TV value is falling short in terms of consumer expectation.  The survey identifies mobile consumption behavior driven by a collection of demographic groups, ranging in age from 14 to 51, that are combined to form a group called MilleXZials.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Marketing in a Damaged Attention Economy” identifies a part of the economy, according to Ashlyn Gentry, managing director of Human Ventures Co., that is broken.  Ms. Gentry points out that people’s mental health, society and democracy are all at risk. As a marketer, you know that grabbing attention is a fundamental step in marketing.  How a brand executes attention grabbing parameters within ones marketing strategies points to ethical considerations.

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