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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Printers Words of Wisdom - Embrace the New" reaffirms that print blends with alternative communication channels.  Moving into the future, the idea that print will ultimately meet its demise as technological advancements continue to evolve is not only a misnomer but represents a short-sighted mentality.   For one, technological breakthroughs also include print as part of the core of new AI and machine learning systems. Print's old die-hard habits must be set aside by printers looking to advance and take advantage of hew technologies.  Commercial printers can no longer avoid shifting to digital printing, and for those that have already done so, the sky is the limit for the foreseeable future.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Direct Mail Leads All Response Rates” unleashes data from the 2018 DMA Response Rate Report that dispels the notion that direct mail response rates are non-competitive, and conversely erases the idea that direct mail should remain a marketing afterthought.  Direct mail marketing has been a marketing contender over the past few years, and some believe that direct mail does offer a very competitive response rate, while others have stated that direct mail leads among all channels.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Consolidating 3rd and 4th Quarter Marketing Calendars,” highlights both social media and traditional events that offer a marketing itinerary for the year-end push.  Event calendars are an excellent place to be cognizant of, particularly when it comes to engaging various social media group targets. The social media event calendar represents low-hanging fruit for brands looking to engage their marketing efforts efficiently.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Happy Fourth of July Celebration” offers our sentiments that all enjoy a happy, safe and enjoyable Fourth of July Independence Day Celebration. May your weekend be filled with family, fun, reminiscing over fond memories, and creating new memories.

Now that we have entered the 3rd quarter, it's time to consolidate marketing plans for the rest of the year. We invite you to stay tuned for our next blog installment, which will cover marketing and events set to impact the rest of year. We would also like to thank our many readers for their continued support, and we look forward to offering solutions that help make your marketing initiatives a breeze, thus reducing stress, time, and resources for better ROI outcomes.

Enjoy your celebration!

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