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Social Media

Social Media

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Does Social Media Marketing Work for B2B?” discusses social media best practices for B2B marketing, as well as highlighting data complied by B2B respondents that use social media for their marketing initiatives.

Over the past few years, we’ve all heard that B2B mantra that suggests social media is for individuals and B2C markets. You may recall when the former presidential candidate, Mitt Romney, famously touted the phrase, ’corporations are people too,’ only to be reprimanded by the opposition, media and pundits, for what was then considered an outcry for millionaires and billionaires. At any rate, below the surface of Mr. Romney’s statement lies the real forecast for the minority of marketers that were paying attention.  B2B folks are in fact, people too.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Should Social Media Backlash Cause Brands to Pull Ads?,” discusses a new social media backlash movement causing brands to remove their ads in the event of social media controversies.

In this era of consumers driving the brand equity bus, coupled with instantaneous social media posts, the results can either become a recipe for disaster or one that uplifts brand favor. Today’s challenge for marketers targeting B2C or B2B prospects is becoming more difficult, particularly when attempting to create edgy campaigns that engage positively, versus leaving the consumer community outraged and angry.

Brand sensitivity has now become very fragile and while it may be in vogue to come up with cutting edge, heart felt ad campaigns, more thought needs to be put behind the creation of cutting edge advertising collateral. The word "holistic" comes to mind in this regard.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The State of Marketing Confidence in 2017,” uncovers numbers behind marketing and marketers’ confidence levels in the first quarter of 2017. Typically, marketers’ confidence levels and budgeting spends paint not only marketing spending by medium numbers, but also assesses consumer confidence and spending levels. Major brands are the focus of such reports, however, small businesses should use these results as a barometer for their own marketing plans and budgets.

A major highlight gleaned from these reports is that marketers and brands have continued to significantly invest in digital advertising, in spite of pulling away from Google due to the scathing investigative report issued by the New York Times.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Plan Your Social Media Marketing Around Social Media Holiday Celebrations,” discloses a Social Media Holiday Calendar example highlighting social media events by day, that your brand or marketing department can use to target social media areas of interest. We previously posted our seasonal marketing strategy calendars, which by and large, are based on major traditional events and celebrations, including industry benchmarks.

The social media calendar is somewhat different in that there are a host of events and celebrations which are more targeted and provide possibilities to engage in areas where users and groups are conversing in. Thus, when planning your marketing calendar strategy, we contend that merging both the traditional seasonal marketing calendar by industry benchmarks, along with your selection of dates and topics from the social media holiday event calendar, that resulting merged marketing calendar will provide a more comprehensive approach in defining your overall marketing campaign strategy.

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