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 US Map - The Muscle Behind the Marketing - 2016 Presidential Campaign

The front runner will always have competition.  Someone will always want to move to the head of the line.  To become the front runner you must be able to articulate why your offering would be better than the current front runner.  Everyone who wants to compete must be able to state why they are different and that differentiation must mean something to the buyer.  

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Posted by on in Strategy

A globe with individuals standing on it in space

We know that digital and mobile in particular are getting the majority of marketing’s attention, however, brands looking to differentiate themselves with customers will invest in individualized, customized messaging and content across platforms and routes to market.  By increasing the number of channels with one-to-one personalized messaging, organizations can maximize engagement, while boosting profits and results. 

Of course, big brands have known this all along, which explains why they have massive amounts of data that they can pull from to optimize customer communications.  This has changed in 2016.  Small and medium sized organizations are beginning to recognize the benefits of loyalty strategies and one-to-one engagement to boost profits and retain customers.  This one-to-one strategy will increasingly be the way consumers demonstrate their preferences across multiple spectrums from politics to automobile purchasing. 

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media images of objectified women - madonna badger #womennotobjects video

As a twelfth of the new year comes to a close, we trust that you’ve met with your strategist and mapped out a plan for 2016 that resonates with customers and vendors alike.  That is the most effective way to be noticed, get customers to open their wallets and deliver a reasonable ROI.

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Posted by on in Strategy

A group of workers pointing at the words: new year focus

While senior executives are worried about terrorist attacks in 2016, and the first cover story of Wired Magazine for 2016 is “The Ultimate Survival Guide,”  I’m just a wee bit concerned that we have too much fear over the unknown and not enough bravado for the known.  Let’s tilt this scenario to our favor.   As we take down the holiday decorations, resettle to normalcy, and lean forward with new resolutions and dreams, we have the opportunity to begin anew and challenge ourselves to deliver greater value than the year before.  

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