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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Creating New Market Space” examines why marketers should consider moving away from head-to-head competition and focus on creating a blue ocean strategy.  Creating new market space may appear to be a next to impossible endeavor for any entrepreneur, small business, mid-size or even enterprise-size organizations to achieve. The concept behind creating new market space away from the competition lies within the book, Blue Ocean Strategy, of which authors W. Chan Kim and Rene´e Mauborgne stake their claim that competing in hyper-competitive markets is counterproductive when compared to blue oceans.

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Welcome to the Dove Direct Print and Marketing Blog.  Today’s post, “5 Ways to Strategically Gain Marketshare” delves into tactical marketing considerations, that when identified, adequately evaluated and executed, can better position a brand to gain marketshare. When we think of marketshare’s overall context, we are alluding to brands that dominate top-of-mind perceptions.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Reviews Matter for B2B” reexamines the value of online reviews as they have rapidly gained relevance in the B2B sector. For years the B2C sector has been inundated with having to handle online customer reviews, both positive as well as negative review entries. As a result, while the B2C sector was being force fed to develop expertise in the handling of online customer reviews, the B2B sector had little reason to invest in online reviews management…until now.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Multichannel Versus Omnichannel Marketing in 2019” discusses the premise of how to achieve increased ROI using multichannel marketing strategies versus omnichannel marketing synergies.  Multichannel advertising is exactly what brands have been engaged in for decades, that being to advertise on select marketing mediums and platforms that make sense for a brand’s targeted demographics, and depending on the budget, the more channels the merrier! Omnichannel marketing can consist of a single marketing campaign being distributed everywhere on just about every media channel.

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