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Strategy

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Reviews Matter for B2B” reexamines the value of online reviews as they have rapidly gained relevance in the B2B sector. For years the B2C sector has been inundated with having to handle online customer reviews, both positive as well as negative review entries. As a result, while the B2C sector was being force fed to develop expertise in the handling of online customer reviews, the B2B sector had little reason to invest in online reviews management…until now.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Multichannel Versus Omnichannel Marketing in 2019” discusses the premise of how to achieve increased ROI using multichannel marketing strategies versus omnichannel marketing synergies.  Multichannel advertising is exactly what brands have been engaged in for decades, that being to advertise on select marketing mediums and platforms that make sense for a brand’s targeted demographics, and depending on the budget, the more channels the merrier! Omnichannel marketing can consist of a single marketing campaign being distributed everywhere on just about every media channel.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Keys to Creating Customer Loyalty” reviews how customer loyalty is achieved in a non-brand loyal consumer environment. Back in the distant past, brands could rely on customer loyalty, often referred to as “brand loyalty.” In the early turn of the decade, from approximately 2000 to 2003, brand loyalty was one of the top buzzwords that marketing strategists and brands marketers were highly focused on.  In fact, it was during this period that brands were deeply engaged in their quest to not only win customers, but to convert them into brand loyalists.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Maximizing Social Media Conversion Strategies for 2018” takes a look at how to fine tune lead nurturing and generation using social media this year. In 2017, content marketing topped the strategic conversations and tactical decisions aimed at generating more business and ultimately increasing ROI. Personalization also rose to the top of marketing initiatives as the focal point for all content marketing directives. Now that the marketing community is focusing on the creation of personalized content marketing, the challenge remains with how to effectively move the revenue needle and justify social media marketing and advertising in 2018.

The business model for both B2C and B2B successful ROI lies in lead generation, for without lead generation, sales and conversion rates will fail to matter anyway. In the most elementary sense, it is wise to note that lead generation is not about quantity, but more concerned with quality. It would be better to gain 10 quality leads versus 10,000 quantity leads, and therefore; the strategy of targeting and garnering those 10 quality leads requires a more fine tuned approach in creating messaging that resonates with the type of quality leads an organization is looking to convert, regardless of B2C or B2B targeting.

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