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Transactional Print

Transactional Print and Mail 


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print’s Lethal Marketing Weapon - Transactional Documents” uncovers a very powerful personalization tool the print industry has in its arsenal of marketing collateral. By definition, transactional printing refers to the production of bills, statements, invoices, checks, insurance policies, and other informational documents with content unique to each recipient.

It should come as no surprise that First Class Mail, of which the majority of mailings are business and transactional in nature, has been in decline since the Great Recession of 2008. But that’s not the end of the whole story.

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Spread Sheets, Money and April 15

Transactional print opportunities abound through first and second quarter due in part to business taxes, property tax statements, and personal tax as the US tax deadline nears.  This means the outlook for the transactional print market is not all gloom and doom, as some may think.  While volumes continue to contract for printing in general, it is in fact increasing in one very important market, digital printing.  

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