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Variable Digital Printing

Variable Digital Printing 

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Variable Digital Printing Delivers Personalization” emphasizes the value commercial printing’s Variable Digital Printing (VDP) technology brings to creating effective personalization in the marketing arena. Moreover, this article will also shed light on why the use of VDP print technology is backed by sound reasoning and should be included as part of any brand or marketer’s media mix. In addition, Variable Digital Printing also demonstrates the capability to garner personal, one-to-one targeted engagement and responses.

In the Age of Personalization, most marketers are aligned with the digital side of personalization with their focus on social media, online shopping, reviews, surveys, website visits and the resulting data those mediums afford. Notwithstanding digital’s efforts to provide personalized communications, the rise of hacking, phishing, spoofing and bot intrusion results have leveled questions regarding the accuracy of digitally captured shared information. Based on the rise of bad actors infiltrating the online communication channels, marketers are faced with a make or break question, which is, ‘do you trust that your digitally captured data is secure and accurate?’

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Variable Digital Printing Cuts Through the Clutter,” sheds light on a very effective print marketing tool that uses personalization, customization and location based data to niche target direct mail prospects and customers.

With all the hoopla about digital advertising, print is still an effective marketing tool, and direct mail is currently continuing to prove to be a dynamic marketing message conduit, by which imagery and messaging cuts though in ways that digital fails to accomplish.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Digital Ad Blockers Increase VDP Ad Value” addresses Facebook’s new ad blocker crippling mechanism and why using direct mail’s Variable Digital Printing technology is a better alternative to getting your ads in front of your target market.

The digital ad blockers war ramps up as consumers are opting to block the onslaught of ads coming at them on social media channels and is gaining momentum to the tune of over 100 million consumers who have invested in ad blocking apps.

Facebook is attempting to thwart the ad blocking technology with its new ad preference technology that claims to give consumers new control over ads.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Variable Digital Printing Can Improve Response Rates” reveals how VDP technology can improve customer response rates, elevate the brand and ultimately improve ROI. Variable Digital Printing (VDP) takes the guesswork out of reaching individual prospect targeting, as well as general communications with customers.

If you've never signed up with a political organization, online or offline, never donated online, or never engaged in any dialogue with a political institution, have you ever wondered why you receive emails and direct mail with your name on it from a candidate or a political party?

Before we delve into the benefits of VDP, it should be noted that it is illegal to phish, buy, or use an email list where you have not engaged with the owners or users contained in an email list. That said, we can now look at how VDP technology can reap huge returns in one of the most, if not the most targeted of communication methods.

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