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Weekly Highlights

Screen shot of Dove Direct Twitter Poll

This week @DoveDirect would like to get your feedback.  We want to know what you think about attending our Open House.  We have posted a poll on our Twitter Page and would really appreciate your feedback.  It’s a simple poll and won’t take more than 30 seconds to respond.  Your response will help us understand whether or not you would attend an Open House that combines direct mail with digital.  

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Two heart-shaped cherries

With Valentine’s Day just around the corner, the focus tends to be on the sweethearts in our lives.  In the business world, we stretch for ways to demonstrate our appreciation for our customers whether they deserve, need or want it.  So it becomes increasingly important in the world of marketing that the customer focus take the long view.  By that we mean, figure out what to focus on, since we can’t focus on everything.  Where are the marketing sweet-spots in 2016? 

The most impactful, we believe are in the data, the creative and the numbers, regardless of the industry you serve.

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Screen Shots from Various Sources featuring the Super Bowl, Iowa Caucus & Deloitte Millennials

Is there anything going on this weekend other than the Super Bowl 50?

Oh, there is the Republican Debate taking place on Saturday but the real news in the Dove Direct Marketing Blog Weekly Highlights: for February 5, 2016, is the striking contrast between the amount of technology behind Super Bowl 50 and the Iowa Caucus.

In what is being dubbed the “Techiest Super Bowl Ever,” the NFL is promising matrix like action on and off the field with every play, waltz, and punt captured on a record number of cameras that have the capability to replay every move in slow-motion, freeze-frame, and zoom to gauge the velocity and intensity of both Cam Newton and Peyton Manning.  

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