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Dove Direct Print & Marketing Blog - “2018 Print and Marketing Trends - 1st and 2nd Q”

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2018 Print and Marketing Trends -1st and 2nd Q” showcases our most read posts for the first half of 2018. Our last post, “Marketing Home runs from 1st Half 2018” compiles examples of some of the most significant marketing trends of the year thus far. Today’s post showcases our most read topics through June 2018.

Print and marketing trends cover a wide range of topics, from variable digital printing, to conversion rates, to automated marketing tools, to direct mail, to social media marketing, to how to combine print and digital, to print’s resurgence as a go-to marketing tool and more. Enjoy a snapshot of our most read posts year to date.

While in no particular order, this list provides a view of what is on our readers minds. 

Best Print Marketing Trends for 2018

The print industry has been steeped in digital technologies for decades now, and with the onslaught of content marketing dictating the personalization concept, the print industry maintains a distinct advantage in that direct mail creation is based on personalization, which is made possible by variable digital printing technology. Therefore, for all intended marketing purposes, print is digital from the ground up, and will continue to be a major player in the visual automation age. Read the Full Article

2018s Unified Marketing Designs Build Brands - From Print to Digital

From Print to Digital” revisits the effectiveness of unified marketing strategies when applied to visual collateral in the age of 2018 trending colors and creative designs. It’s one thing for marketers and brands to adhere to delivering a unified content marketing message across the various marketing platforms, from email distribution to social media channels, and even traditional advertising mediums, but quite another to marry emerging visual collateral across both the traditional and digital advertising mediums.

Disjointed marketing messages can produce lack luster conversion rates as well as disappointing consumer engagement numbers. In addition, marketing messages that fail to be unified around a central thought tends to confuse both consumers and prospects. And further, B2B marketers and brands in particular are steeped in a constant challenge to create seamless content marketing messaging, including the visual delivery component that both allures prospects and compliments messaging to the point of increased engagement. Read the Full Article

Maximizing Social Media Conversion Strategies for 2018

In 2017, content marketing topped the strategic conversations and tactical decisions aimed at generating more business and ultimately increasing ROI. Personalization also rose to the top of marketing initiatives as the focal point for all content marketing directives. Now that the marketing community is focusing on the creation of personalized content marketing, the challenge remains with how to effectively move the revenue needle and justify social media marketing and advertising in 2018.

The business model for both B2C and B2B successful ROI lies in lead generation, for without lead generation, sales and conversion rates will fail to matter anyway. In the most elementary sense, it is wise to note that lead generation is not about quantity, but more concerned with quality. It would be better to gain 10 quality leads versus 10,000 quantity leads, and therefore; the strategy of targeting and garnering those 10 quality leads requires a more fine tuned approach in creating messaging that resonates with the type of quality leads an organization is looking to convert, regardless of B2C or B2B targeting. Read the Full Article

2018 Marketing Trends You Need to Know

September is embedded in Apple’s modus operandi of new technology releases and this year’s presentation of new Apple devices excites both the digital palate and tantalizes our creative imaginations of what is now possible. Apple is not alone with introducing forward thinking technologies, as other players, such as Samsung and Google are also adding their new technologies to the digital dinning extravaganza.

For the sake of brevity, we will not delve into the various electronic offerings and encourage you to visit those respective sites to glean what’s new and what’s changed. The creative implications of these new technologies are not only stunning but also present a wide variety of usages for the marketing and communications dictates. Read the Full Article

2018 Color Trends - Introducing PANTONE Ultra Violet

Introducing PANTONE Ultra Violet” uncovers the latest color trends set to dominate the visual landscape in 2018. Each year, PANTONE selects a color of the year, and for 2018, that color selection is PANTONE’s 18-3838 Ultra Violet, PANTONE®. According to Laurie Pressman, Vice President of the Pantone Color Institute, “The PANTONE Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

In fact, shades of violets and purples have accented our culture throughout history, particularly among music icons, such as David Bowie, Jimi Hendrix and Prince. In addition, all three of these recording and performance artists aspired to take us to new cultural and spiritual awareness concepts through their music artistry, all colored with shades of purple they believed would visually accentuate and compliment their visions. Read the Full Article

10 B2B Marketing Trends for 2018

“10 B2B Marketing Trends for 2018” highlights critical marketing trends B2B marketers should consider incorporating into their marketing strategies. Never before has the marketing tool box been so robust as it is in 2018, with the incorporation of AI, led by automated technology and big data analytics.

B2B consumers like their B2C counterparts are awash in their efforts of savvy data collection, including identifying trustworthy brands. In the age of truth versus fake, the playing field has changed, and brands need to assess the best advertising methods that can position their communication strategies against that most-trusted brand backdrop. Read the Full Article

The Evolution of Digital Printing

“The Evolution of Digital Printing” delineates the similarities of various digital printing terms, which fall under the digital printing umbrella. In addition, this post will also provide reasoning behind the decisions used to select digital printing or offset printing. Both print technologies offer benefits depending on the job requirements and scope of the print project.

By definition, digital printing is focused on a printing operation that is triggered by digital images or graphics files from a computer file that can be formatted for either a high speed inkjet or high-volume laser printer. Digital printing technology is principally applied for short-run orders. Additionally, digital printing also has the capability via desktop publishing software to create variable data output, which is where the print job can access a CRM database. Read the Full Article

Enjoying the Exhilarating Time of Print

“Enjoying the Exhilarating Time of Print” underscores the technological development of the printing industry and how it's now positioned to offer solution based objectives. Typically, both small print shops and enterprise commercial printers have traditionally concentrated on fulfilling printed collateral based on print specifications.

To that end, print specifications still matter. Today however, the print industry has morphed into a marketing solutions provider based model, whereby clients are afforded the opportunity to discuss and get help solving a myriad of problems that may or may not position the printed piece as the main focal point. Read the Full Article

Does Social Media Marketing Work for B2B?

“Does Social Media Marketing Work for B2B?” discusses social media best practices for B2B marketing, as well as highlighting data complied by B2B respondents that use social media for their marketing initiatives.

Over the past few years, we’ve all heard that B2B mantra that suggests social media is for individuals and B2C markets. You may recall when the former presidential candidate, Mitt Romney, famously touted the phrase, ’corporations are people too,’ only to be reprimanded by the opposition, media and pundits, for what was then considered an outcry for millionaires and billionaires. At any rate, below the surface of Mr. Romney’s statement lies the real forecast for the minority of marketers that were paying attention.  B2B folks are in fact, people too. Read the Full Article 

Caution - 2018 Top 5 Marketing Pitfalls

“Caution - 2018 Top 5 Marketing Pitfalls” examines marketing mistakes that many brands and marketers could be falling privy to, and in most cases lie beneath the surface of what most marketers may be missing, and more importantly may be unaware of. From B2B and B2C targeting, the desired marketing strategies have been evolving before us over the last 5 years, and with 2017’s big data pointing the way for best marketing practices, most brands and marketers are knowledgeable of those marketing tools usage.

We’ve been bombarded by a myriad of marketing tools such as video content, content marketing, podcast and game marketing, email content and email automation, social media marketing via the array of available channels, including their respective persona idiosyncrasies, screen responsive websites, mobile marketing, SEO, SEM, blogging content, direct mail marketing, personalization, demographic targeting, and the list goes on. Read the Full Article

The Net-Net

We sincerely hope that you find value in these posts that are created to make you aware of 2018 print and marketing trends, but also in revisiting your marketing strategies and tactics to ensure they align with the trends of the day. Happy 2018 Strategic Print and Marketing Trend Development!

Let’s have a conversation about direct mail strategies, printing, print software, transactional documents, variable digital printing, brand equity and unified marketing collateral during our next Open House. We invite you to join us on Thursday, July 26th, 2018, anytime between 9:30 am to 4:30 pm. Let us show you how to improve your document processes to optimize your workflow, reduce your costs, and maximize your organization’s printing, letter shop and mailing capabilities. Dove Direct does have an official USPS certified bureau located within our offices that will save you time and money. And, if you bring us your files, we will create a demo file for you. For more information call Carla Eubanks at 404-629-0122 or email Carla at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Dove Direct, your Atlanta based print and mail solutions provider offers organizations end-to-end data, printing and mailing solutions: Data Management, Variable Digital Printing, LetterShop and Fulfillment, Fully Automated MLOCR Presort Bureau, Marketing and Production Management Support and Secure Data Life Cycle Management.

If you don't want to wait for the Open House, you can reach Dove Direct today by calling 404-629-0122 or use the contact form for Dove Direct.

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Leland Hicks is the CTO of MatterMax Media, a digital marketing agency that provides business strategy, web design, social media management and training.  He can be reached at lahicks@mattermaxmedia.com