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Blog posts tagged in customers

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The Muscle Behind the Marketing, Part 2

Dove Direct Weekly Highlights, The Muscle Behind the Marketing, Part 2, continues by looking at how and where to find customers.  If you want a consistent flow of customers you have to look at the bigger picture and ask yourself, who can and should be my target.  By understanding the complete value chain, your answers could be entirely different, depending on your industry.  Some of the common denominators that we have found from working with organizations of all sizes, from startups to Fortune 500s, as well as, growing and declining industries, can give us insight about prospects.

First, buyers, always have multiple levers, however, today’s target buyers are sensitive to three common purchasing decisions, while factoring in levers that have little to do with the offering.  Besides, Price, quality and availability, the seller must consider reachability, geography, and relationships.  

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Dove Direct Weekly Highlights -  Increasing Customer Engagement for Success

multiple devices depicting customer engagement

One of the hardest jobs in the world right now happens to be marketing.  That’s because the suite is charged with the most important role in an organization, getting and keeping customers. It’s a requirement across every industry from Hollywood to Government to the funeral business.  However, acquiring and holding onto customers is only half the challenge that today’s marketers face.  The other half is managing the systems, both technical and creative that drive the engagement.  

For that reason you may be interested in two recently released study’s that delve into engaging customers in a meaningful way.  In this week’s highlights, we look at the act of getting and keeping customers and how to manage customer engagement in a digital world. 

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A world map with an eye in the center

Marketers will be far more effective in 2015 and beyond if they take a more is better approach when it comes to igniting customer engagement.  Although this recommendation does not trump innovation or quality, we do believe that the current fragmented landscape, requires a full blown multi-media strategy.  The driving force behind this approach, the customer experience.

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Trust on a background

The Ferguson, Missouri Police Department has a problem.

When Hillary Clinton said that she was “dead broke” upon leaving the White House she created a problem. 

When the store advertises “lowest price guaranteed,” and it’s not, that’s a problem. 

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