Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Consumers Expect Brand Activism - Part 2" presents some eye-popping results for brands that took steps to ingratiate their "brand stance" by targeting the hot bed issues of the day. In our last post, "Consumers Expect Brand Activism," we extolled consumer sentiment numbers that rev...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Consumers Expect Brand Activism" uncovers what consumers are now expecting of brands in this age of activism. In the social media war of words doctrine that has emerged as a communication barometer of sorts, every single post, reply, interaction and debate has consequences for indi...