Variable Digital Printing aka Variable Data Printing (VDP) is a type of digital printing that supports changing all of the elements such as text, graphics, and images from one printed piece to the next using information from a database. This technology provides graduated digital printing levels that build results and delivers a better response rate, thereby increasing your ROI.
Also known as personalized or one-to-one marketing, VDP uses high-speed systems during the printing process to collect a customer’s information from your database, develop a message specific to them, and print a custom graphic message so that each piece is unique for each customer in real-time.
VDP is a form of direct mail that can deliver highly targeted, custom messages to each recipient.
Would you like to reach and address each prospect or customer by name with specific graphics? You can chat with a Dove Direct Sales Representative at (404) 629-0122, or Contact Us to assist you in putting data-driven communications into your marketing mix.
Digital Printing provides a variety of printable surfaces and textures; including paper, canvas, fabric, synthetics, card stock and more. Digital printing eliminates the requirement for using print plates.
Variable Digital Printing
Create scalable variable digital documents for one-to-one customized communications across the digital printing landscape. You can also visit our VDP solutions page to obtain pertinent data regarding personalized communications.
Especially for high-speed, superior print quality with maximum high-resolution images, solid coverage and color matching.
Wide Offset Printing
No print job is too small or too large. For projects requiring big to extremely large sizes, Dove Direct has the equipment and expertise to deliver your next wide-format project with superb color reproduction.
Binding and Finishing
Our binding and finishing services turn your printed projects into beautiful works of art. Our services include die-cutting, folding, saddle stitching, embossing, perforating, drilling, and kit packing and assembly.
Personalized URLs and Quick Response (QR) services provide a compelling blend of print and interactive communications to enhance your multi- or omni-channel strategy.