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Why Direct Mail Packs "THE" Marketing Punch

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​Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Direct Mail Packs "THE" Marketing Punch ," reexamines the state of direct mail as a smart marketing choice in the age of COVID.  In addition, we shed light on how to create an impactful direct mail marketing campaign, examine why direct mail marketing continues to be eff...
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The Benefits of Partnering with a Mail House

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Welcome to the Dove Direct ​ Print and Marketing Blog. Today's post, " The Benefits of Partnering with a Mail House ," presents the differences between an in-house mailing infrastructure versus partnering with a fully functioning mailing organization.  Delivering timely printed marketing materials, such as brochures and catalogs, to recipients...
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Why the Brand Connection Matters

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why the Brand Connection Matters ," takes a look at the significance of brand identity in the age of COVID-19.  Most marketers will attest to the fact that every brand's goal is to create a connection with its community that is authentic and emotional. That rationale is seen ...
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Direct Mail & the State of the Electorate

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail & the State of the Electorate ," details the morphing of a new electorate that is diverse, young, and the most engaged voting population, possibly in history.  With less than 30 days until election day, folks are being bombarded by all things digital, includin...
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