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Top Secret Keys to Success

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Top Secret Keys to Success ," reviews business strategies across various organizational sizes linking the criteria that represent the most prominent keys to their successes. Sometimes we all get bogged down in data minutia, especially when there is an overwhelming amount of data t...
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Why You Need a Brand Strategy

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why You Need a Brand Strategy ," discusses the importance of branding and why all organizations should have or develop a brand strategy. The art of branding is different from a sales strategy. For one, branding is an ongoing effort designed to secure mindshare over the long term. ...
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Why Politicians Should Use Direct Mail Marketing

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Politicians Should Use Direct Mail Marketing ," uncovers why direct mail marketing can be a game-changer for political campaigns. Yes, political direct mail marketing campaigns still matter, and now that the digital communications networks have tons of disinformation campaigns...
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How To Create Impactful Direct Mail Marketing Campaigns

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How To Create Impactful Direct Mail Marketing Campaigns ," takes you through a step-by-step process that explains all that is required to create an impactful direct mail marketing campaign. The odds of enjoying increased response rates and higher ROIs increase when executing a wel...
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