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Why Print Marketing Matters in 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Print Marketing Matters in 2021 ," explains why both B2B and B2C sectors utilize print marketing in 2021, given its outsize impact on sales. Due to the lockdown in 2020, print providers struggled to regain a positive foothold for print marketing demand. Initially, many markete...
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Retargeting Digital with Direct Mail

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting Digital with Direct Mail ," reiterates how brands can use direct mail marketing in conjunction with programmatic advertisements or automated email response-based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail campaigns a...
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Move over Content, Data is Now King

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Move over Content, Data is Now King ," serves as an update for all marketing teams looking to create viable, engaging, and alluring content with the power of data-driven methodologies. Sure, we all know that data has had its place at the decision-making process table, helping to f...
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What are Your Marketing Touch-Points?

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " What are Your Marketing Touch-Points? " highlights the real marketing condition consumers are experiencing, with literally thousands of brand messages coming in every day.  We all know that marketing in its best form has always been a mixture of mediums.  Thanks to the e...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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