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Why Using Direct Mail Matters In 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Using Direct Mail Matters In 2021 ," can help circumvent pandemic-related sales issues and also serve as a reminder of how impactful direct mail marketing is today.  No doubt, if you're asking what your brand includes in its marketing mix, you would probably tick off soci...
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How to Create Effective Multichannel Results

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Create Effective Multichannel Results ," breaks down the elements required to achieve leads, conversions, and marketing effectiveness.  For one, the timeframe for best practices ranges anywhere between 18 months to three years.  Multichannel or Omnichannel marketi...
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Printers Evolving Into Communications Companies

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Printers Evolving Into Communications Companies ," discusses the future of print organizations that are embracing media innovation while integrating digital communication aspects, thereby transforming the commercial print business model. The future print business paradigm is well-...
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Personalization Is More Than a First Name

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Personalization Is More Than a First Name ," refers to a recent NAPCO Research Study depicting the use of personalization in direct mail.  Throughout all marketing endeavors, it comes down to engagement rates, and most importantly, response rates.  In this report, you'll...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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