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Consolidating 3rd and 4th Quarter Marketing Calendars

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Consolidating 3rd and 4th Quarter Marketing Calendars ," highlights both social media and traditional events that offer a marketing itinerary for the year-end push. This calendar outlines ideas for topical marketing strategies, which could be very helpful since online usage is cur...
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Can B2B Marketing Be Digital Only?

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Can B2B Marketing Be Digital Only? " examines how B2B sales and marketing are evolving one year into COVID-19.  To begin with, the surge of consumer spending slid toward a digital-first mentality throughout 2020.  The migration from face-to-face to digital significantly ...
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Why Data Management is Critical for B2B

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Data Management is Critical for B2B ," provides an update on managing data and why B2B organizations should be cognizant of the ramifications that arise due to a lackluster data collection and management system.  Big data is now indispensable for both B2B and B2C. Without...
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2021 Direct Mail Trends & Opportunities

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2021 Direct Mail Trends & Opportunities - Update ," revisits direct mail marketing trends and the industries most likely to flourish during the ongoing pandemic.  Now that a new administration is in full operation, coupled with record-breaking numbers of vaccinations, we ...
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