Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Coronavirus Makes It Smart to Mail ," speaks to marketing issues that have arisen as a result of COVID-19. We are all affected by this unprecedented global health crisis. As history has shown, we will get through this together. We always have. We always will. Know that we are here...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing During a Pandemic ," discusses variables for organizations to consider in light of the coronavirus pandemic, aka COVID-19. Containment and eradication of the virus is an ongoing issue that will remain at the forefront of our healthcare system, financial markets, and econ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Five Behavior Insights that Increase Sales ," sheds light on how people react to the same messaging in a variety of ways.  Analytically speaking, we refer to this phenomenon as 'transactional analysis.' 

The analysis highlights various situational responses depicting how dif...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " B2B Brand Building Grows Marketshare ," examines how long-term B2B brand building generates more market share growth in comparison to consumer channels.  For some time now, the common perception among marketing experts is that B2C short term sales conversions are the way to g...