Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Print Continues to Add Value During Disruption ," restates the strength and value of print as an effective marketing tool in a disruptive environment. Given the instability of 2022 across a mountainous range of issues, including a volatile stock market, political instability, econ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Benefits of Digital Printing and Its Processes ," reexamines how digital printing and its advanced technological processes throw down the gauntlet in an overcrowded marketing universe. To begin with, marketing via digital printing can deliver increased engagement rates for all dig...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Digital Printing Delivers Speed and Versatility ," uncovers how digital printing's adaptability helps to create an agile marketing paradigm.  Approaches to marketing in the 21st Century have shredded historical marketing ideologies replacing most with a greater emphasis on cu...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understanding What's Behind Variable Data Printing ," outlines the various methods used by commercial printers to achieve what is known as Variable Data Printing or Variable Digital Printing, aka VDP.  Among newly minted print buyers, it has come to our attention that both pr...