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Improve Omnichannel with Tactile Marketing

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Improve Omnichannel with Tactile Marketing ," discusses how this form of marketing can help increase engagement and response rates within the omnichannel marketing funnel.  Now that we are entering the 4th quarter, it's time to consider increasing engagement and response rate...
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What Planet Is Your Marketing On?

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‚Äč Welcome to the Dove Direct Print and Marketing Blog. Today's post, " What Planet Is Your Marketing On? " speaks to the thought disparity in aligning the marketing planets that share the same data but are not connected.  Sure, you may say, all marketing exists on planet earth.  That is true; however, for the likes of connecting targets t...
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How to Remain Competitive in a Changing Environment

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Welcome to the Dove Direct Print and Marketing Blog.  Today's post, " How to Remain Competitive in a Changing Environment ," examines how the business universe continues to deal with shocks to the system and unforeseen impacts as a result of the pandemic.  Lessons learned should become the baseline for moving forward as the digital world ...
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Covid-19's Effect on B2B Sales and Marketing Pt2

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Covid-19's Effect on B2B Sales and Marketing Pt2 ," is the second installment that examines the essential evolutionary B2B pivots as organizations manage consumer interactions with brands in a tumultuous business environment. If you missed the first post, we will restate sele...
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