Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Automated Direct Mail Changes the Game ," provides data analysis that champions why brands need to implement direct mail strategies into the marketing mix. Today's direct mail techniques are more robust than most realize. In fact, through Variable Data Printing (VDP) technology, t...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Retailers Should Add Print for Holiday Marketing ," revisits how effective print marketing has become as a marketing companion for digital advertising initiatives. Digital advertising is on full blast sweeping across all industry sectors at a nano-second speed. Big data speaks...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Plan and Execute a Direct Mail Marketing Campaign " examines direct mail marketing best practices to ensure that your direct mail marketing campaign is optimized to deliver stated goals based on performance expectations. At the outset, there are a number of checklist items ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Print Improves 2019 Digital Marketing Trends " identifies the top digital marketing trends emerging for 2019 coupled with print's direct mail marketing platform, that when used together increases ROI. Regardless of the marketing mediums, or channels a brand may be investing in...