Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Benefits of Intelligent Mail™ Barcodes ," serves as a reminder for marketers, both small and large, that corporate, enterprise-level mailing initiatives can reduce costs with Intelligent Mail™ Barcoding (aka IMB™). IMB™ also benefits the USPS® by lowering labor costs, while si...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "How to Plan and Execute Direct Mail Marketing Campaigns " revisits and updates direct mail marketing best practices to ensure direct mail marketing campaigns are optimized to deliver stated goals based on performance expectations.  Previously stated checklist items, which coul...