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How the Pandemic Impacts Marketing

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Welcome to the Dove Direc t Print and Marketing Blog. Today's post, " How the Pandemic Impacts Marketing , " comports with a bevy of consumer behavioral changes now evident as a result of the 2020 pandemic. Successful marketing strategies typically include a sharp focus on consumer behavior data and how that behavior changes and/or adapts to evolvi...
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Benefits Commercial Printers Provide

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Benefits Commercial Printers Provide ," examines how far the commercial printing industry infrastructure has grown.  We also look at a select subset of tactics marketers can implement to augment any digital marketing objectives and outcomes.  As people rely on the Intern...
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Why Direct Mail Marketing is Still Effective

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Direct Mail Marketing is Still Effective ," examines the effectiveness of the tactic overall, and why it continues to be a force, not only in the age of the coronavirus but also in the age of all things digital. For the past few years, direct mail marketing has enjoyed a resur...
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The COVID-19 Effect on Marketing

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The COVID-19 Effect on Marketing ," uncovers newly acquired data regarding the pandemic's impact on the marketing sector. Data collection is at best a snapshot in time, and at worst a moving target that will likely see a host of inaccuracies, anomalies, and revisions. However, in ...
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Our Most Popular Posts

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24 January 2020
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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10 January 2020
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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