Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Printers Evolving Into Communications Companies ," discusses the future of print organizations that are embracing media innovation while integrating digital communication aspects, thereby transforming the commercial print business model. The future print business paradigm is well-...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " An Update on 2021 Direct Mail Trends ," reexamines critical 2021 trends based on a recent survey conducted and shared at the Variable Data Print & Mail Summit.  These findings were analyzed by Who's Mailing What, a Summit participant, and a host of print and mail executiv...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Improve Omnichannel with Tactile Marketing ," discusses how this form of marketing can help increase engagement and response rates within the omnichannel marketing funnel.  Now that we are entering the 4th quarter, it's time to consider increasing engagement and response rate...

​ Welcome to the Dove Direct Print and Marketing Blog. Today's post, " What Planet Is Your Marketing On? " speaks to the thought disparity in aligning the marketing planets that share the same data but are not connected.  Sure, you may say, all marketing exists on planet earth.  That is true; however, for the likes of connecting targets t...