Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Personalized Transpromo Converts Captive Targets " serves as a reminder regarding the value and cost-effectiveness of transpromotional marketing. Before we go further, we're in the thick of summer, so we promise to make this a quick read. We understand that some, if not many, are ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 5 Ways Print Drives Holiday Sales ," offers several print marketing tactics that will boost brand recognition, lift visibility, and more importantly, increase ROI during the critical make-or-break holiday season. You may also want to read our previous post, "Why Retailers Should A...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Now Is the Time To Add Print ," offers a collection of data points surveyed by various organizations that tell a compelling story regarding the value of print's direct mail marketing. We are all aware of the rise in digital marketing, and to most marketers, digital now ranks on pa...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019 Print Marketing Trends Update ," examines several reasons why marketing strategies and the resulting initiatives should include print in the overall marketing package. For the record, print collateral is not only making a comeback but a resurgence due to new print marketing i...