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The Evolution of Printing Services


Welcome to the Dove Direct Print and Marketing Blog. Today's post, "The Evolution of Printing Services," reexamines the evolving role that print solutions deliver to various entities, particularly those that support the public sector, including federal, state, and local governments, the military, education, and healthcare.  Digitally printed marketing collateral has become the supportive medium for stay-at-home consumers and mobile users, both prime targets for specific digital directives via calls-to-action and QR codes.   As schools move to restore in-person learning, teachers get vaccines, and states receive much-needed financial support with the Covid Stimulus Relief Bill's passage, communications specialists should prepare for a tsunami of activity.  That's because high-quality marketing collateral can increase customer engagement and value.

Further, high-quality does not mean a higher cost.  Dollar for dollar, most commercial printers have scale advantages and can give an organization affordable options.  Commercial printers generally offer select services, including prepress, printing, finishing, and fulfillment, including lettershop, packing, storing, and mailing.  Data management, variable digital printing, automated MLOCR, marketing support, and secure data lifecycle management are also available from solution providers.  While the public sector utilizes all of these services, the largest market segment is advertisers.   Advertisers require everything, including magazines, direct mailers, inserts, catalogs, packaging, and transactional documents.  Add to that books, booklets, dissertations, research materials, recruitment, and events, and the opportunities abound.  Commercial printing solution providers with a high degree of expertise have digital printing equipment such as high-speed printers that provide quick turnaround times and faster short runs to save the customer time, resources, and revenue.

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Printing Services Offerings

In an age where digital communications have taken engagement and response times to new levels, it's natural for people to focus attention on digital destinations.  However, by sheer volume, security, and spamming, the online world has pushed digital overload to new heights. Consequently, the online world has reinvigorated print.  From being the most trustworthy medium of all mediums to being a favorite of Millennials, print continues to have a prominent role in marketing halls.  Keep in mind that print is now digital.  Thus new technological advances in the print infrastructure help to deliver affordable, quality output.

Commercial printing services include:

  • Laser Printing
  • Digital Printing
  • Personalization
  • Wide Format Printing
  • Variable Digital/Data Printing
  • Data Management Services
  • List Procurement: Residential, Commercial, and Targeted
  • MLOCR Barcode Presort
  • Lettershop & Fulfillment
  • Match Mail
  • Shrink Wrap
  • Kit Assembly
  • Cutting, Folding, and Gluing
  • Address Labeling & More
  • Mailing
  • Drop-Ship
  • Delivery Verification
  • Marketing Class Mail
  • International Mailing
  • On-site USPS® Mail Clerk
  • Full-Service Barcode Presorting
  • Direct Mail Marketing
  • Demographic Targeting
  • Individual Messaging
  • NCOA Processing
  • Electronic Data Interchange
  • Process & Systems Management
  • Digital Scanning Services
  • Transactional Documents

The aforementioned shortlist of printing services indicates how far the printing industry has come, which integrates seamlessly with digital online marketing initiatives and strategies.

Digital Scanning Services

While some may think that we are past the danger point of the pandemic, the fact is we are still living in a volatile environment.  Although restrictive rules are easing, much of the marketplace still requires off-site services.

One area that has benefited from remote work is Digital Scanning.  This service is a dependable option for organizations that want to manage mail and documents remotely.  It also allows employees to view their physical mail wherever they may be.  Organizations that use scanning services can reduce costs, manage correspondence and other essential documents more efficiently, and make them available to employees and stakeholders 24/7/365.  This process can also strike the right balance between service and security.

Printing Offerings Evolving

The evolution of printing services has expanded to include a variety of print collateral choices. For the most part, if the creative can create it, professional print organizations can bring that creation to life!  Remember, print is the only medium that provides a sensory, tactile approach to invigorate the senses, unlike any other medium.

Digital printing offers various printable surfaces and textures, including paper, canvas, fabric, synthetics, card stock, and more. 

 Depending on the creative, binding and finishing can include die-cutting, folding, saddle sticking, embossing, perforating, drilling, and kit packing and assembly.

Other print offerings include these types of collateral:

  • Flyers
  • Letters
  • Posters
  • Invoices
  • Invitations
  • Brochures
  • Sell Sheets
  • Statements
  • Booklets
  • Catalogs
  • Postcards
  • Calendars
  • Newsletters
  • Transactional
  • Transpromo
  • Wall Graphics
  • Graphic Designs

Print technological advances continue to evolve and push the envelope for trusted communication messaging, and as a result, has delivered better engagement and response rates data.  With print forecasts remaining robust for the foreseeable future, print's evolution will only increase in value.  In the universe of all things digital, and with most businesses still under the pandemic effects, print marketing has become the medium of choice.

The Net-Net

Care must be taken when selecting a commercial printer for any marketing initiative. Forgo low print quality by engaging with an integrated business solutions provider.  The best commercial printers will offer a wide range of services and solutions that deliver value, high-quality marketing materials, and increased customer engagement.  Thanks for reading "The Evolution of Printing Services." We trust that you found this post informative. 

Let's have a conversation about integrated business solutions and how they can help grow your business, change behavior, and improve the customer experience.  Let us show you how to improve your document processes to optimize your workflow, reduce your costs, and maximize your organization's printing, letter shop, and mailing capabilities. Dove Direct does have an official USPS certified bureau located within our offices that will save you time and money. We can even create a demo file for you.  For more information, call Carla Eubanks at 404-629-0122 or email Carla at This email address is being protected from spambots. You need JavaScript enabled to view it.. 

Dove Direct, your Atlanta based print and mail solutions provider, offers organizations end-to-end data, printing, and mailing solutions:

  • Data Management
Variable Digital Printing
Direct Mail

  • Digital Mail Services

  • LetterShop and Fulfillment

  • Fully Automated MLOCR Presort Bureau
Marketing and Production Management Support

  • Secure Data Life Cycle Management

If you don't want to wait, you can reach Dove Direct today by calling 404-629-0122 or use the Contact Form for Dove Direct.

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