Welcome to the Dove Direct Print and Marketing Blog. Today's post, "The Evolution of Mobile Marketing in 2019 " outlines some distinct transformations that are reshaping mobile marketing. Regardless of the industry sector, whether it is B2C or B2B, all marketing has to now pass through the ever-shifting gates of mobile communications. We are well p...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Lifestyle Marketing Upends Sales Funnels " uncovers why marketing will shift its focus from sales funnel considerations to lifecycle marketing concepts. Top marketers and marketing pundits are currently in discussions that suggest the direction is shifting to lifecycle marketing. H...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, Why B2B Needs Social Media Marketing examines the tactics of social media marketing, buyer personas and how to incorporate a viable strategy aimed at influencing potential customers based on their demographic and psychographic data. In the sales world, organizations that are selling...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "How to Plan and Execute Direct Mail Marketing Campaigns " revisits and updates direct mail marketing best practices to ensure direct mail marketing campaigns are optimized to deliver stated goals based on performance expectations.  Previously stated checklist items, which coul...