Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Reviews Matter for B2B " reexamines the value of online reviews as they have rapidly gained relevance in the B2B sector. For years the B2C sector has been inundated with having to handle online customer reviews, both positive as well as negative review entries. As a result, wh...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Improving Email Open Rates with Direct Mail " sheds light on how to improve email communication open rates by incorporating direct mail marketing tactics. Most marketers are steeped in their knowledge of using both email and direct mail marketing strategies, which is not exactly n...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Multichannel Versus Omnichannel Marketing in 2019 " discusses the premise of how to achieve increased ROI using multichannel marketing strategies versus omnichannel marketing synergies. Multichannel advertising is exactly what brands have been engaged in for decades, that being to...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Mobile Matters in 2019 " examines mobile usage trends impacting marketing, the marketplace and a brand's ability to harness employee productivity. The Pew Center for Research states that as of 2017, 95% of Americans own a cellphone of some type, with 77% of them being smartpho...