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How to Reach More Targets With Print

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Reach More Targets With Print ," addresses the ongoing challenge of marketing during the pandemic given the variants and varied mitigation efforts unfolding across the globe, forcing marketers and brands to adapt continuously. We are now effectively entering the end-of-year...
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Reaching C-Suite Execs With Direct Mail

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Reaching C-Suite Execs With Direct Mail ," sheds light on how and why savvy marketers use direct mail to reach busy executive decision-makers. Before we get to the nuts and bolts of this post, we want to congratulate the world-class athletes that participated in the 2020 Tokyo Oly...
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Why Print Marketing Matters in 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Print Marketing Matters in 2021 ," explains why both B2B and B2C sectors utilize print marketing in 2021, given its outsize impact on sales. Due to the lockdown in 2020, print providers struggled to regain a positive foothold for print marketing demand. Initially, many markete...
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Retargeting Digital with Direct Mail

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting Digital with Direct Mail ," reiterates how brands can use direct mail marketing in conjunction with programmatic advertisements or automated email response-based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail campaigns a...
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