Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Personalization Is More Than a First Name ," refers to a recent NAPCO Research Study depicting the use of personalization in direct mail.  Throughout all marketing endeavors, it comes down to engagement rates, and most importantly, response rates.  In this report, you'll...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why You Should Use a Commercial Printing Company ," considers why marketing teams and brands should be using a full-service commercial printing organization, and more importantly, how the commercial printing industry infrastructure has evolved over the past several years.  We...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Dealing with the Covid-19 Whirlwind ," speaks to strategic business changes afoot in the wake of an unrelenting pandemic that appears to be ramping up with new variants that continue to emerge.  Recently, the South African strain merged with a California strain, thereby creat...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Fulfillment Solutions Matter During COVID-19 ," examines fulfillment solutions elevated role as a result of the coronavirus pandemic. Prior to the pandemic, in-store sales were outpacing online store sales. However, consumers have spoken with the mouse and transitioned buying ...