Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Celebrating Holidays in the Age of COVID-19 ," reveals the marketing challenges consumers must face as they celebrate the holidays.  While folks are eager to celebrate and salvage what's left of 2020, the reality is that the virus is still raging among us.  The past week...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Creative Print Solutions That Boost Digital Engagement ," serves as a reminder that creative print solutions can improve digital outcomes, from engagement rates to response rates to brand sales communications.  Since the onset of COVID-19, digital usage has soared.  Soci...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Selling Real Estate During a Pandemic ," uncovers how COVID affects home buying behavior, the real estate profession, the rise of retail vacancies, migrations away from cities, and a host of other real estate issues that are in flux.  Change is disruptive, invasive, and often...

​Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Direct Mail Packs "THE" Marketing Punch ," reexamines the state of direct mail as a smart marketing choice in the age of COVID.  In addition, we shed light on how to create an impactful direct mail marketing campaign, examine why direct mail marketing continues to be eff...