Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Build Connections with Direct Mail ," showcases how brands can reach people at home with one of the most effective marketing tactics in use today.  With more of us working from home, including employees, customers, and prospects, there's never been a better time to send direc...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 6 Solutions That Improve Marketing Results ," highlights a set of solutions that improve direct mail response rates and digital marketing initiatives.  Response rates are now taking the lead among all other metric calculations in the marketing world, before engagement, likes,...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Still Has the Juice !" reviews the potency of direct mail marketing during COVID-19.  In the event you're unaware, direct mail marketing campaigns are now more popular across every demographic.  Due to prospects and customers that are opting to stay home or w...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting with Direct Mail & Digital ," examines how direct mail marketing can be used with programmatic ad campaigns or automated email response based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail is also commonly referred t...