Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Shoring Up Marketing for 3Q and 4Q Under COVID ," speaks to media preparation, which includes strategy decisions, creative choices, and the overall final push for 3rd and 4th quarter sales and branding. We are in the last days of summer 2020, with an official end date being Tuesda...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How COVID-19 Helps Direct Mail ," addresses the idea that sending direct-mail marketing communications during the COVID-19 pandemic is a smart strategic move. Although many customers and prospects, and for that matter, the population at large, are reaching coronavirus burnout, non...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Postcards Drive Annual Report Readership ," is a reminder that direct mail, particularly postcards, enhances the recipients' experience for-profit and non-profit organizations, especially when it comes to annual reports. We needn't remind folks that direct mail marketing as a mark...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " COVID Delivers New Marketing Opportunities ," reveals focus areas of interest for marketers as they reimagine how to market to pandemic stay-at-home targets effectively. Simultaneously, the online world is ablaze with so many offers that one can think of the experience as a tecton...