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The Benefits of Partnering with a Mail House

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Welcome to the Dove Direct ​ Print and Marketing Blog. Today's post, " The Benefits of Partnering with a Mail House ," presents the differences between an in-house mailing infrastructure versus partnering with a fully functioning mailing organization.  Delivering timely printed marketing materials, such as brochures and catalogs, to recipients...
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Dove Direct Print and Marketing Blog, “Direct Mail Leads All Response Rates”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Leads All Response Rates " unleashes data from the 2018 DMA Response Rate Report that dispels the notion that direct mail response rates are non-competitive, and conversely erases the idea that direct mail should remain a marketing afterthought. Direct mail marketing h...
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Dove Direct Print and Marketing Blog, “Adding Direct Mail to the Marketing Mix”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Adding Direct Mail to the Marketing Mix " provides a best practices approach for integrating direct mail into any marketing campaign. Data mining organizations have produced a plethora of reports pointing to excessive clutter in the digital space, so much so, that it is becoming m...
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